| Part one Analysis on industrial survey |
| Chapter one Developing survey |
| Section one Definition and categories |
| 1， Definition |
| 2， Categories |
| 3， Components and mechanism |
| Section two Analysis on developing features |
| 1， Higher concentration |
| 2， Low per capita consumption level and great market potential |
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| 3， Change of enterprises’ strategy is following the market demand |
| 4， Short of effective integration in marketing strategy |
| 5， Diversified management became the trend |
| Chapter two Analysis on developing environment |
| Section one Macro-political environment |
| 1， Phosphorless detergent has great market potential for environmental protection |
| 2， Impersonal analysis on present eutrophication of water in China |
| 3， Effect of new standards |
| Section two Analysis on economic environment |
| 1， The production material will keep in high price in the second half of this year |
| 2， Effect of intense energy supply and material increase |
| Section three Social environment |
| 1， Dualized market structure is changing in cities and towns |
| 2， Increase in market entrance barrier |
| 3， Great potential in demand |
| Section four Technical environment |
| Investment and Analysis Report on Production Feasibility of China Detergent Products |
| Section five Analysis on upstream and downstream industries |
| 1， Surfactant |
| 2， Alkyl benzene |
| 3， Acrylic acid |
| 4， Detergent builder |
| Part two Analysis on market development |
| Chapter three Developing survey of China detergent market |
| Section one Developing history |
| Section two Overall development |
| Section three Existing problems |
| 1， In cost |
| 2， In components |
| 3， In phosphor limitation |
| 4， In quality |
| 5， In packaging |
| Chapter Four Economic development of China detergent market |
| Section one Key economic index |
| Investment and Analysis Report on Production Feasibility of China Detergent Products |
| 1， Key regional indexes in 2005 |
| 2， Key regional indexes in 2006 |
| Section two Regions and products |
| Section three Sales characteristics |
| Section four Analysis on import and export |
| Part three Analysis on competition structure |
| Chapter five Market competition |
| 1， Threat and opportunities of enterers |
| 2， Counterbalance in competition between brands at home and abroad |
| 3， Fast growth of local brands |
| 4， Expanding of overseas brands |
| 5， The application of ozone scrubbing technology |
| Chapter Six Analysis on substitutes |
| Section one Substitutes competition of detergent and laundry detergent sheet |
| Section two Substitutes competition of detergent and liquid laundry detergents |
| 1， Competition survey |
| 2， Analysis on advantages |
| investment and analysis report on production feasibility of china detergent products |
| 3， Developing trend |
| Section three Competition between detergents-using and detergentless using washing machine |
| 1， Competition survey |
| 2， Main types of washing machines |
| 3， Challenge proposing |
| 4， Detergentless using washing machine is not mature |
| Chapter seven Key enterprises |
| Section one Guangzhou Lonkey Company |
| 1， Company survey |
| 2， Operation of company |
| 3， Development |
| Section two Shanghai Whitecat Group |
| 1， Company survey |
| 2， Development |
| 3， Operation |
| 4， In-depth marketing |
| Section three P &； G Guangzhou |
| 中国洗剤製品の製造フィージビリティに関する投資分析レポート |
| 1， Company survey |
| 2， Analysis on company’s competition strategy |
| 3， Developing trend |
| Section four Nafine Group |
| 1， Company’s survey |
| 2， Operation |
| 3， Developing trend |
| Section five Unilever Company |
| 1， Company’s survey |
| 2， Competition strategy |
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