| Section six Nice Group |
| 1, Company’s survey |
| 2, Competition strategy |
| Section seven Liby Company |
| 1, Company’s survey |
| 2, Competition strategy |
| Section eight Transfar Group |
| 1, Company’s survey |
| 2, Competition strategy |
| 阅读全文:https://www.20087.com/2007-07/R_nvestmentandnalysiseportonroductioneBaoGao.html |
| Section nine Aoqili Group |
| Section ten Hengal Detergent Company |
| Section eleven Gige Company |
| Section twelve Quanli Group |
| Part four Analysis on consumers and marketing |
| Chapter eight Analysis on consumers’ behavior |
| Section one Consumption |
| 1, Habit consumption |
| 2, Regional difference in brands consumption |
| 3, Related to the age |
| 4, Effect of efficacy and price on consumption |
| 5, Analysis on demand in key functions |
| 6, Consumers’ favorite promotions |
| Section two The most common brands list |
| Section three Consumers’ preference in four cities |
| Chapter nine Marketing strategy |
| Section one Marketing strategy |
| 1, Price |
| Investment and Analysis Report on Production Feasibility of China Detergent Products |
| 2, Pay-back strategy |
| 3, Online promotion |
| 4, Rebate |
| 5, Spreading |
| 6, Development |
| 7, Service |
| Section two Marketing cases |
| 1, Development |
| 2, Challenge of detergent |
| Section three Failed cases of joint capital brands |
| 1, Background |
| 2, Process |
| 3, Rethought |
| 4, Future |
| Part five Brand and developing strategy |
| Investment and Analysis Report on Production Feasibility of China Detergent Products |
| Chapter ten Analysis on market brands |
| Section one Analysis on industrial brands in 2006 |
| Section two Competition features |
| Section three Leading brands |
| 1, Competition depth |
| 2, Key measures |
| Section four Key brands |
| Section five Brands development |
| 1, Development of brands |
| 2, Increase in brands’ value |
| Chapter eleven Analysis and forecast on developing trend of detergents |
| Section one Developing trend |
| Section two Strategic development |
| 1, Competition and integration will be main stream |
| 2, Innovation will be the main force for enterprises’ development |
| 3, Information study is the basis of competitivity improving |
| 4, Unique management strategy will be the key of success in competition |
| investment and analysis report on production feasibility of china detergent products |
| Section three Competition trend |
| 1, Foreign capital will be main trend |
| 2, Local operation is being better |
| 3, Overseas companies focus on high-end products |
| 4, Diversified development |
| 5, Technology-oriented and resource sharing |
| 6, Mode of competition and integration |
| Section four Market development forecastin2007 |
| 1, The quality problems of phosphorless detergents have become the focus |
| 2, Subdivision satisfy personalized demand |
| 3, Soap detergents is being popular |
| 4, The future is not clear |
| Chapter twelve Developing strategy and suggestion of detergent market |
| Section one Crises |
| 1, The real competition is not started |
| 2, High-end market is developing not very well |
| 3, The diversification is still under development |
| 中国洗剤製品の製造フィージビリティに関する投資分析レポート |
| 4, Rampancy of pirate products |
| 5, Effect of price |
| 6, The pressure from foreign capital companies |
| 7, Integration and marketing are not strong enough |
| 8, Brand restriction strategy of foreign capital companies |
| Section two Developing strategy of china local detergent companies |
| 1, To avoid vicious competition with strategic concept |
| 2, Suggestion on management of large-sized enterprises |
| Section three Suggestion on management of medium and small-sized enterprises |
| 1, Competition strategy |
| 2, The revelation from Tide phenomenon |
略……



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