The Chapter 1 the analysis of relevant concept of cosmetics trade and trade characteristic
1.1 Definition of the cosmetics
1.2 two Classification of the cosmetics
The Chapter 2 the basic state of cosmetics trade development of our country
2.1 Trade policy environment and restriction
2.2 Main characteristic of cosmetiarket of our country
2.2.1 On cosmetics consuming， eastern area has a leading position， while central and western area has high increasing trend
2.2.2 the consuming groups are strengthening constantly， the consumption pattern of 2.2.4 stage construction takes shape basically
2.2.3 the famous-brand effect appears day by day on the market， resident's level of consumption， consumption grade are promoted year by year
2.2.4 the price of cosmetics of our country is steady while dropping
2.2.5 foreign brand occupies the leading position
2.2.6 the outstanding national brand rises
2.2.7 the market competition is aggravated
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2.2.8 the market and category sectionalization
The Chapter 3 Supply analysis of cosmetiarket
3.1 the whole state of cosmetiarket supplies
3.1.1 situation of trade output value
3.1.2 the number and structure of enterprises in supplying trade
3.1.3 income from sales and the increase situation of profit
3.1.4 regional distribution situation
3.1.5 the operation of trade capital and the analysis of economic benefits
3.1.6 structure of trade supply
3.1.7 the price of market supply
3.1.8 regional supply situation
3.1.9 the national trade adjustment and market supply
3.2 the supply analysis of main subdividing market of cosmetics
3.2.1 supply analysis of skin care products market
3.2.2 the supply analysis of hair articles market
3.2.3 supply analysis of product market of color make-up
The Chapter 4 the cosmetiarket demand analysis of our country
4.1 overall sales condition and tend of cosmetiarket of our country
4.1.1 population size of cosmetiarket of our country
4.1.2 the retails situation of cosmetiarket in our country
4.1.3 regional sales situation
4.1.4 the sales situation of cosmetiarket of our country
4.2 the sales situation of cosmetics subdividing market of our country
4.2.1 sales situation of skin care products market
4.2.2 sales state of hair articles
4.2.3 market sales state of color make-up cosmetics
4.3 three constructer analysis of cosmetics consumers in our country
Report Name: Research Report On China Cosmetics Market, 2004
4.3.1 woman
4.3.2 man
4.3.3 children
4.3.4 old people
4.4 Main characteristic of consumer market of cosmetics of our country
4.4.1 the whole consumer market is changed to the development-oriented ， enjoying type from the surviving type
4.4.2 income and use of the cosmetics are inseparable， consumers with competent income， the proportion of skin care products is higher too
4.4.3 the clean skin care products brand has already been rooted in the hearts of the people
4.4.4 choose skin care products： mainly see from the result
4.4.5 the brand region characteristic is obvious， the penetrance in every city has nearly exceeded 50%
4.4.6 the question cared most： Anti-aging
4.4.7 1/3 women have changed cleaning cosmetics brand in one year
Chapter 5 analysis of cosmetics imports and exports in our country
5.1 Cosmetics imports and exports situation in our country in
5.2 Cosmetics imports and exports situation of our country in
The Chapter 6 Competition Pattern in Chinese Cosmetiarket Segmentations
6.1 The general structure of Chinese cosmetiarket
6.1.1 The regional structure of Chinese cosmetiarket
6.1.2 The ownership structure and relative market shares
6.1.3 The list of brands in Chinese cosmetiarket in terms of several indicators
6.2 an analysis of the competition condition in hair products market
6.2.1 The development process of hair products market
6.2.2 The general competition situation in Chinese hair products market
6.3 An analysis of the competition situation in skincare products market
6.3.1 The development process of skincare products market
6.3.2 The general competition situation in Chinese skincare market
6.3.3 An analysis of the brand competition in skincare market
Report Name： Research Report On China Cosmetics Market， 2004
6.4 An analysis of the competition situation in color cosmetiarket
6.4.1 The development process of color cosmetiarket
6.4.2 The general competition situation in color cosmetiarket
6.4.3 An analysis of the brands competition in color cosmetiarket
Chapter 7 an Analysis of Major Foreign Cosmetics Companies
7.1 French L’Oreal Group
7.1.1 The profile of the French L’Oreal Group
7.1.2 The development process of L’Oreal in China
7.1.3 Brands
7.1.4 The development strategy in China
7.1.6 The financial position statement of Suzhou Shangmei-L’Oreal（China） Co.， Ltd
7.2 Procter &； Gamble
7.2.1 The background of the company
7.2.2 The development process of P&；G in China
7.2.3 Business scope
7.2.4 The development strategy of P&；G in China
7.2.5 Operational characters
7.2.6 The financial position statement of P&；G in China
7.3 American Amway
7.3.1 The company background
7.3.2 American Amway in China
7.3.3 Products
7.3.4 Development strategy in China
7.3.5 The financial situation of Amway （China）
7.4 American AVON
7.4.1 The background of AVON
7.4.2 The development process in China
report name: research report on china cosmetics market, 2004
7.4.3 Business scope
7.4.4 Development strategy in China
7.4.4 The financial position statement of AVON （China）
7.5 Japanese Shiseido
7.5.1 The background of the company
7.5.2 The development process in China
7.5.3 products marketed
7.5.4 The development strategy in China
7.5.5 The financial position statement of Shiseido LiYuan Cosmetics Co.， Ltd
Chapter 8 an Analysis of Major Cosmetics Companies in Domestic Market
8.1 Shanghai Jiahua
8.1.1 The background of the company
8.1.2 Products
8.1.2 The financial position statement of Shanghai JaHwa
8.2 Beijing Sanlu Factory
8.2.1 The background of the company
8.2.2 Products
8.3 Hubei Cbons Group
8.3.1 the background of the company
8.3.2 Products
8.3.2 The financial position of Cbons Group
Table Of Contents
Table 1 Total output value of cosmetics trade of our country from 1985 to 2003 （unit： hundred million Yuan）
レポート名：中国の化粧品市場に関する調査研究報告書、 2004
Table 2 the number changes of cosmetics enterprise of our country over the years
Table 3 the number statistics of the enterprises of our country reaching 5 million of sales amounts from 1995 to
Table 4 Major indicators of cosmetics enterprises according to the economic type （2002）
Table 5 Different economic profit situation tables of sales income from of different type of enterprises in cosmetics trade in 2003 Unit： thousand Yuan
Table 6 Different economic profit situation tables of sales income from of different type of enterprises in cosmetics trade in the first half of 2004 Unit： thousand Yuan
Table 7 the income from sales income and profit increasing of cosmetics trade from 2002 and the first half of 2004 Unit： thousand Yuan
Table 8 trends Situation picture of growth in sale income of cosmetics trade between 2002 and the first half of
Table 9 trends Situation picture of growth in profit of cosmetics trade between 2002 and the first half of
Table 10 the growth situation in sales income and profit of different economic type enterprises in cosmetics trade increased compared with the same period of last year in 2003 Unit： thousand Yuan
Table 11 the growth situation in sales income and profit of different economic type enterprises in cosmetics trade increased compared with the same period of last year in the first half of 2003 and the first half of 2004 Unit： thousand Yuan
Table 12 growth situation in sales income and profit of different size of enterprises in 2002 and 2003 Unit： thousand Yuan
Table 13 growth situation in sales income and profit of different size of enterprises in the first half of
Table 14 growth situation in sales income and profit of different region of enterprises in cosmetics trade in the first half of
Table 15 proportional picture of sales income of different region of enterprises in cosmetics trade in the first half of
Table 16 proportional picture of profit of different region of enterprises in cosmetics trade in the first half of
Table 17 Asset-liability ratios of cosmetianufacturing industry from 1998 and
Table 18 the form of cost expenses of cosmetianufacturing industry from 1998 to
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