| Chapter 1 Definition of Cosmetics and Its Industrial Characteristics | |
| Section Ⅰ Definition and Classification of Cosmetics | |
| Ⅰ Definition of the cosmetics | |
| Ⅱ two Classification of the cosmetics | |
| Ⅲ. Main Function of Cosmetics | |
| Section Ⅱ Analysis on Cosmetics Industry Characteristics | |
| I. Market Periodicity | |
| II. Technology-Intensive Industry | |
| III. Low Entrance and High-Income Industry | |
| IV. High Market Concentration | |
| Chapter 2 Basic Situation of Chinese Cosmetiarket Development | |
| Section Ⅰ Environment and Impact of Cosmetics Industry | |
| I. Analysis on Economic Environment | |
| Ⅱ Trade policy environment and restriction | |
| Section Ⅱ Main characteristic of cosmetiarket of our country | |
| Ⅰ On cosmetics consuming, eastern area has a leading position, while central and western area has high increasing trend | |
| Ⅱ the consuming groups are strengthening constantly, the consumption pattern of 2.2.4 stage construction takes shape basically | |
| Ⅲ the famous-brand effect appears day by day on the market, resident's level of consumption, consumption grade are promoted year by year | |
| Ⅳ the price of cosmetics of our country is steady while dropping | |
| Ⅴ foreign brand occupies the leading position | |
| Ⅵ the outstanding national brand rises | |
| Ⅶ the market competition is aggravated | |
| Ⅷ the market and category sectionalization | |
| Section Ⅲ SWOT Analysis on Chinese Cosmetic Enterprises | |
| I. Advantages | |
| II. Disadvantages | |
| III. Opportunities | |
| IV. Challenges | |
| 阅读全文:https://www.20087.com/2007-07/R_esearcheportnhinaosmeticsarket2006_2BaoGao.html | |
| Chapter 3 Analyses on Chinese Cosmetics Supply | |
| Section I Analysis on General Situation of Chinese Cosmetics Industry from 2003 to | |
| II. Total Assets Changes from 2003 to | |
| III. Sales Income Changes from 2003 to | |
| IV. Gross Profit Changes from 2003 to | |
| Section Ⅱ Analysis on Chinese Cosmetics Industry Performance in Different Regions from 2003 to | |
| I. Number of Enterprises in Various Regions from 2003 to | |
| II. Sales Income in Various Areas from 2003 to | |
| III. Gross Profits of All Regions from 2003 to | |
| Section III Analysis on Chinese Cosmetics Industry Concentration | |
| I. Analysis on Asset Concentration of Chinese Cosmetic Enterprises from 2003 to | |
| II. Analysis on Chinese Cosmetics Production Enterprises Sales Revenue Concentration from 2003 to | |
| III. Analysis on Chinese Cosmetics Production Enterprises Total Profit Concentration from 2003 to | |
| Chapter 4 China Cosmetics Demand Analysis | |
| Section I Improving Living Conditions in China | |
| II Vital Statistics &; Social Consumption, 2004- | |
| III Income &; Expenditure, 2004- | |
| Section II China Cosmetics Sales Status | |
| I Market Share &; Change Analysis on Skin Care, 2001- | |
| II Market Share &; Change Analysis on Hair Products, 2001- | |
| III Make-up Market Scale Change Analysis, 2001- | |
| Section III Cosmetics Consumer Structure Analysis in China | |
| Ⅰ woman | |
| Ⅱ man | |
| Ⅲ children | |
| Ⅳ old people | |
| Chapter 5 Cosmetics Consumer Analysis in China | |
| Section I Survey Background | |
| I Area | |
| II Sources | |
| III Others | |
| Section II Face Wash Consumer Analysis | |
| I Consumers’ Target | |
| II Favorite Effects | |
| III Mostly Used Brands | |
| Section III Shampoo Consumer Analysis | |
| I Use Frequency | |
| II Ways to Use | |
| III Consumers’ Target | |
| IV Favorite Effects | |
| Section IV Facial Moisturizer Consumer Analysis | |
| I Consumers’ Target | |
| II Favorite Effects | |
| III Mostly Used Brands | |
| Section V Lipstick Consumer Analysis | |
| I Use Frequency | |
| II Consumers’ Target | |
| III Favorite Effects | |
| IV Mostly Used Brands | |
| Chapter 6 Analysis on Chinese Cosmetics Imports and Exports | |
| Section Ⅰ Analysis on Chinese Cosmetic Imports | |
| I. Analysis on Amount and Price Changes of Chinese Import Cosmetics from 2001 to | |
| II. Different Types of Imported Cosmetics Changes from 2001 to | |
| III. Analysis on Different Trade Mode from 2001 to | |
| IV. Analysis on 2004 Chinese Cosmetics Import in Different Countries and Regions | |
| Section Ⅱ Analyses on Chinese Cosmetics Exports Situation | |
| Research Report On China Cosmetics Market2006-2007 | |
| I. Analysis on Export Amount and Money Amount of Changes of Chinese Export Cosmetics from 2001 to | |
| II. Different Types of Cosmetics Export Changes from 2001 to | |
| III. Analysis on Different Trade Mode from 2001 to | |
| IV. Cosmetics Analysis on 2004 Chinese Exports of Different Countries and Regions | |
| Chapter 7 Sun Screen Market | |
| Section I Sun Screen Products Analysis | |
| I Introduction | |
| II Types | |
| Section II Sun Screen Development | |
| I Not Only in Summer | |
| II Greater SPF | |
| III Stronger PA Awareness | |
| IV Multiple Effects | |
| V Kids Need Sun Screen, too | |
| Ⅵ Over-all Sun screen | |
| Chapter 8 Skin Care Market | |
| Section I Skin Care Market Status in China | |
| Ⅰ The development process of skincare products market | |
| Ⅱ An analysis of the brand competition in skincare market | |
| Section II Skin Care Market Analysis | |
| I 2004-2005 Market Shares | |
| II Emerging Skin Care Enterprises | |
| III Higher-end Skin Care Develops Fast | |
| Section III Skin Care Sales Analysis | |
| I Domestic Skin Care Sales Channel Status &; Analysis | |
| II Domestic Skin Care Sales Approach &; Status Analysis | |
| III Outlook | |
| Chapter 9 Hair Products Market | |
| Section I Hair Products Market Status in China | |
| I Introduction | |
| II Competition Area | |
| III Different Brands | |
| IV District Brands of Hair Products | |
| V 2004-2005 Market Shares | |
| Section II Hair Products Market Forecast | |
| Section III Hair Products Market Outlook | |
| I China Hair Products Industry Outlook | |
| II Hot Hair Products Outlook | |
| Chapter 10 Make-up Market | |
| Section I China Make-up Market Development | |
| Section II Make-up Market Competition Analysis | |
| I Main Make-up Brands Market Shares, 2004- | |
| II Channel Analysis | |
| III Product Type Analysis | |
| IV Gloomy Home Brands | |
| V Cases of Main Make-up Brands | |
| Chapter 11 Male Cosmetiarket | |
| Section Ⅰ Male Cosmetiarket Status | |
| Section II Analyses on Chinese Male Cosmetics Opportunities | |
| I. Market Requirements | |
| II. Industry Opportunities | |
| Section Ⅲ Male Cosmetics Development Strategy | |
| I. Complete Product Series | |
| Research Report On China Cosmetics Market2006-2007 | |
| II. Expression of Male Characteristics in Packaging | |
| III. Meet Requirements on Product Positioning | |
| V. Locking on Female Magazine Publicizing | |
| VI. Scientific and Standard Terminal Distribution | |
| Chapter 12 Children Cosmetic Market | |
| Section I Overview on Children Cosmetic Market | |
| I. Background | |
| II. Analysis on Existing Circumstance | |
| Section Ⅱ Consumer Analyses | |
| I. Introduction | |
| II. Buyer Modes | |
| III. Children Cosmetics Purchase Features | |
| IV. Safety is the Top Aspect for Children Cosmetics | |
| V. Pay Extra Attention on Children Skin Moistening and Nourishing | |
| IV. Young mothers are lack of basic knowledge of care, nurturing children | |
| Section Ⅲ Special Requirements of Children Cosmetics | |
| I. Infant and children skin care fluid made by Chinese medicine has been recognized | |
| II. Transparent, direct viewing and modern style product packaging gains welcome | |
| III. Products fragrance should focus on insipidity, delicate fragrance and non-stimulation | |
| IV. Product color of colorless and white color cosmetics gain consumer favor | |
| Chapter 13 Main District Markets Analysis | |
| Section I Shanghai Cosmetic Market | |
| I Shanghai Make-up Market Shares, 2004- | |
| II Skin Care Market Shares in Shanghai, 2004- | |
| III Shampoo/Conditioner Market Shares in Shanghai, 2004- | |
| IV Perfume Market Shares in Shanghai, 2004- | |
| Section II Beijing Cosmetic Market | |
| I Skin Care Cosmetic Market Shares in Beijing, 2004- | |
| II Shampoo/Conditioner Market Shares in Beijing, 2004- | |
| III Perfume Market Shares in Beijing, 2004- | |
| IV Beijing Enhances Supervision and Administration on Cosmetics | |
| Chapter 14 an Analysis of Major Foreign Cosmetics Companies | |
| SectionⅠ French L’Oreal Group | |
| Ⅰ The profile of the French L’Oreal Group | |
| Ⅱ The development process of L’Oreal in China | |
| Ⅲ Brands | |
| Ⅳ The development strategy in China | |
| Ⅴ Management analysis of Suzhou Beautycos International Co., Ltd from 2002 to | |
| SectionⅡ Procter &; Gamble | |
| Ⅰ The background of the company | |
| Ⅱ The development process of P&;G in China | |
| Ⅲ Business scope | |
| Ⅳ The development strategy of P&;G in China | |
| Ⅴ Operational characters | |
| Ⅵ Management analysis of Procter &; Gamble (Tianjin) Industrial Co., Ltd. from 2003 to | |
| Section Ⅲ American Amway | |
| Ⅰ The company background | |
| Ⅱ Amway in China | |
| ⅢProducts | |
| Ⅳ Development strategy in China | |
| Ⅴ Management analysis of Amway (Guangzhou) Co., Ltd. from 2003 to | |
| SectionⅣ American AVON | |
| Ⅰ The background of AVON | |
| Ⅱ The development process in China | |
| Ⅲ Business scope | |
| research report on china cosmetics market2006-2007 | |
| Ⅳ Development strategy in China | |
| Ⅴ Management analysis of AVON (China) Co., Ltd. from 2003 to | |
| SectionⅤ Japanese Shiseido | |
| ⅠThe background of the company | |
| Ⅱ The development process in China | |
| Ⅲ products marketed | |
| Ⅳ The development strategy in China | |
| ⅤManagement analysis of Shiseido LiYuan Cosmetics Co., Ltd from 2003 to | |
| Section Ⅵ Unilever | |
| I Background | |
| II Development in China | |
| III Products | |
| IV Strategy in China | |
| Chapter 15 An Analysis of Major China Cosmetics Companies | |
| SectionⅠ Shanghai Jiahua | |
| Ⅰ The background of the company | |
| Ⅱ Products | |
| Ⅲ Management analysis of Shanghai JaHwa (Haikou) Co., Ltd. from 2003 to | |
| SectionⅡ Beijing dabao Factory | |
| ⅠThe background of the company | |
| Ⅱ Products | |
| Ⅲ Management analysis of Beijing Dabao Co., Ltd. from 2003 to | |
| Section Ⅲ Hubei Cbons Group | |
| Ⅰ the background of the company | |
| Ⅱ Products | |
| Ⅲ Management analysis of Cbons Group from 2003 to | |
| Section IV Olive Cosmetics(Chongqing) Co., Ltd | |
| I Background | |
| II Products | |
| Ⅲ Management analysis of Olive Cosmetics(Chongqing) Co., Ltd. from 2003 to | |
| Chapter 16 Analysis on Chinese Cosmetics Industry Developing Trends | |
| Section Ⅰ Chinese Cosmetics Industry Developing Trend | |
| I. Macro-Economic Environment of Chinese Cosmetics Industry | |
| II. Promising Prospects for Chinese Cosmetics Industry | |
| III. 2006 Market Size Forecast of Cosmetics Industry | |
| Section Ⅱ Cosmetics Channel Changes Trend and Response Measures | |
| I. Cosmetics Channel Change | |
| II. Measures toward Cosmetics Channel Change | |
| Section Ⅲ Developing Trends and Countermeasures of Middle and Low Class Cosmetics | |
| I. Developing Trend of Middle and Low Class Cosmetics | |
| II. Strategy of Middle and Low Class Cosmetics Competition | |
| Chapter 17 Investment Analysis and Suggestions on Chinese Cosmetic Industry | |
| Section Ⅰ Analysis on Attractiveness of Chinese Cosmetic Industry | |
| I. Analysis on Chinese Cosmetiarket Scale from 2000 to | |
| II. Analysis on Per Capita Consumption of Chinese Cosmetics from 2000 to | |
| III. Life-Cycle Analysis on Chinese Cosmetic Industry | |
| IV. Profit Analysis of Chinese Cosmetic Industry | |
| IV. Analysis on Intensive Chinese Cosmetic Market Competition | |
| VI. Industry Analysis Conclusion | |
| Section Ⅱ Selection of Target Consumer Groups in Cosmetic Market | |
| I. Analysis through Different Income Levels | |
| II. Analysis through different ages | |
| Table Of Contents | |
| Table 1 Chinese Gross Domestic Product Changes from 1991 to | |
| Table 2 Changes of Per Capita Disposable Income of China's Urban Residents from 1998 to | |
| 中国化粧品Market2006 -2007に関する研究報告書 | |
| Table 3 Histogram of Per Capita Net Income of Rural Residents from 1998 to | |
| Table 4 Chinese Cosmetic Enterprises Gross Sales Income Changes from 2003 to | |
| Table 5 Chinese Cosmetic Enterprises Number Changes from 2003 to | |
| Table 6 Chinese Cosmetic Enterprises Total Assets Changes from 2003 to | |
| Table 7 Chinese Cosmetic Enterprises Gross Sales Income Changes from 2003 to | |
| Table 8 Chinese Cosmetic Enterprises Gross Profit Changes from 2003 to | |
| Table 9 Major Provinces and Cities Enterprise Number from 2003 to | |
| Table 10 2005 Major District Cosmetic Enterprise Number Scale Diagram | |
| Table 11 All Provinces and Cities Cosmetic Industry Sales Income List from 2003 to | |
| Table 12 2003 Major Provinces and Cities Cosmetic Industry Sales Income Scale Diagram | |
| Table 13 2004 Major Provinces and Cities Cosmetic Industry Sales Income Scale Diagram | |
| Table 14 2005 Major Provinces and Cities Cosmetic Industry Sales Income Scale Diagram | |
| Table 15 All Provinces and Cities Cosmetic Industry Profit List from 2003 to | |
| Table 17 2004 Major Provinces and Cities Cosmetic Industry Gross Profit Scale Diagram | |
| Table 18 2005 Major Provinces and Cities Cosmetic Industry Gross Profit Scale Diagram | |
| Table 19 On-Scale Cosmetic Enterprises Asset Changes from 2002 to | |
| Table 20 Chinese Different Asset Scale Cosmetic Enterprise Number Changes from 2002 to | |
| Table 21 Chinese Different Asset Scale Cosmetic Enterprise Number Comparison from 2002 to | |
| Table 22 Chinese Different Asset Scales Cosmetic Enterprise Asset Changes from 2002 to | |
| Table 23 Chinese Different Asset Scales Cosmetic Enterprise Asset Changes from 2002 to | |
| Table 24 Cosmetic Industry Different Places in Competition (on Sales Income ) Enterprises Sales Income Comparison from 2002 to | |
| Table 25 Cosmetic Industry Different Places in Competition (on Sales Income Enterprises Sales Income Scale Diagram from 2003 to | |
| Table 26 Cosmetic Industry Different Places in Competition(on Sales Income ) Enterprises Sales Income Proportion from 2002 to | |
| Table 27 2005 Cosmetic Industry Different Places in Competition (on Sales Income ) Enterprises Sales Income Proportion | |
| Table 28 Cosmetic Industry Different Places in Competition (on Gross Profit) Enterprises Gross Profit Comparison from 2003 to | |
| Table 29 Cosmetic Industry Different Places in Competition (on Gross Profit) Enterprises Gross Profit Scale Diagram from 2003 to | |
| Table 30 Cosmetic Industry Different Places in Competition(on Gross Profit)Enterprises Gross Profit Proportion from 2003 to | |
| Table 31 2005 Cosmetic Industry Different Places in Competition (on Gross Profit) Enterprises Gross Profit Proportion | |
| Table 32 Population Structure, | |
| Table 33 Income Growth, 2003- | |



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