| Under the slogan of “one cup of milk strengthens a nation，” China’s milk industry has developed rapidly. How the bean milk industry can survive and emerge among the surrounding of milk industry is the problems that the industry should consider： whether to continue the path of milk or to create a brand new business path？ |
| In recent years， China’s milk industry will face a series of shuffling， and those under the greatest influence are the pillars： the middle-sized dairy enterprises. This will be a good opportunity for the development of bean milk industry. Many industries are watching whether bean milk enterprises can grab this chance. |
| Domestic bean milk enterprises have adjusted their product and market strategies and went beyond the bean mild powder into vast liquid milk market. Jianlibao， Wahaha and Robust have all been planning bean milk projects and some have even passed the small and intermediate test. Their entrance will enlarge the product and influence of China’s bean milk industry. Their participation will make bean milk attract more attention. |
| The study of ethnology provides bean milk with the power to fight milk. It has unimagined effect on the development of China’s bean milk industry. One article on bean milk in “China Operation Newspaper” pointed out： 97% to 100% adults of the Han nationality will have a run after taking 50 g lactose. A study shows that the intolerance of milk of easterners is 0.9， and 86.7% people will have the reaction after taking milk， among which people in southern China take a major part. Ethnology has offered important clue for the bean milk industry to fight against milk， present new products and expand business. The basic concept of China’s bean milk industry to encounter milk industry is the slogan “More suitable to the Chinese Stomach” against “One cup of milk strengthens a nation.” |
| Bean milk is nutritious， has equal protein with milk and without harmful components and is healthy to the human body， and especially suits the stomach of the Chinese people. According to the latest research， it can also prevent the hair fall. Its advantages form some value concepts to encounter the milk industry. |
| This report researches the market environment， competition， consumer recognition of the bean milk product， conducts an in-depth analysis on entrance opportunities， domestic competition situation if enterprises， consumer purchase behavior， purchase capacity to reflect the quality， competition， advantages and disadvantages of brands， and differences of subdivided markets of China’s bean milk industry， and also conducts an in-depth analysis on consumer group structure， market room and potential opportunities of bean milk brands. |
| Chapter One. General Introduction |
| Section one. Aim of the report |
| Section two. Research scope |
| Section three. Research areas |
| Section four. Data source |
| 阅读全文：https://www.20087.com/2007-08/R_esearcheportonthearketnvironmentandoBaoGao.html |
| Section five. Research method |
| Section six. System of market competitiveness references |
| Chapter Two. Analysis on Soybean and Their Values |
| Section one. Analysis on value of nutrition and health keeping |
| Section two. Analysis on value of commercial value |
| Section three. Category of bean milk |
| Chapter Three. Research on Macro-economic Environment of Domestic Bean Milk Industry |
| Section one. Relative policies and regulations |
| Section two. Standards |
| Section three. Technology environment |
| Chapter Four. Research on Marketing of Domestic Bean Milk Industry |
| Section one. Soybean supply |
| Section two. Soybean production in China |
| Section three. Overall supply of China’s soybean supply |
| Section four. Analysis on production and supply of domestic solid drink and bean milk |
| Section five. Analysis on developing trend from 2000 to |
| Section six. Analysis on major producing provinces from 2002 to |
| Section seven. Comparison analysis with other industries in |
| Chapter Five. Sales Channels of Domestic Bean Milk |
| Section one. Structure |
| Section two. Features and system |
| Section three. Analysis on dealers |
| Section four. Suggestions on marketing channels |
| Research Report on the Market Environment and Competition of China's Bean Milk Powder from 2007 to 2008 |
| Section five. Analysis on domestic prices |
| Section six. Range of price rise of different sales section |
| Section seven. Analysis on market prices of retail terminals |
| Chapter Six. Research on Competition Environment of Bean Milk Industry |
| Section one. Situation of domestic rivals |
| Section two. Distribution of rivals |
| Section three. Market shares of major rival brands |
| Section four. Research on leading brand enterprises |
| 1. Weiwei Group |
| 2. Wandashan Dairy |
| 3. Yili Group |
| 4. Feihe |
| 5. Bingquan Dairy Co. |
| Section five. SWOT analysis on bean milk powder and replacement |
| 1. Milk powder |
| 2. Liquid milk |
| 3. Traditional bean products |
| 4. Other soft drink |
| Chapter Seven. Prediction of Future Development Trend of Bean Milk Powder Industry |
| Section one. Primary evaluation of China’s bean milk powder market |
| Section two. Prediction of developing trend of China’s bean milk powder market |
| Section three. Suggestion on entrance of enterprises into soybean deep processing market |
| Section four. Suggestion on strategy of entrance into soybean deep processing market |
| Research Report on the Market Environment and Competition of China's Bean Milk Powder from 2007 to 2008 |
| Chapter Eight. Analysis on Overall Consumer Perception Quality of Bean Milk Powder Industry |
| Section one. Assessment of quality |
| Section two. Analysis on overall competition |
| Chapter Nine. Analysis on Perception Quality of Major Brands of Bean Milk Powder Industry |
| Section one. Overall assessment of major brands by consumer perception |
| 1. Weiwei |
| 2. Heiniu |
| 3. Wandashan |
| 4. Yashili |
| 5. Yili |
| 6. Feihe |
| 7. Bingquan |
| Section two. Assessment result of quality references of major brands |
| 1. Weiwei |
| 2. Heiniu |
| 3. Wandashan |
| 4. Yashili |
| 5. Yili |
| 6. Feihe |
| 7. Bingquan |
| Chapter Ten. Comparison of Product Quality of Major Brands of Bean Milk Powder Industry |
| Section one. Comparative analysis of quality references of major brands |
| 1. Comparison of nutrition |
| research report on the market environment and competition of china's bean milk powder from 2007 to 2008 |
| 2. Comparison of wrapping |
| 3. Comparison of taste |
| 4. Comparison of smell |
| 5. Comparison of outlook |
| 6. Comparison of dissolve capacity |
| 7. Comparison of convenience of purchase |
| Section two. Analysis on overall assessments |
| Section three. Analysis on important features |
| Chapter Eleven. Analysis on Consumer Group Components of Major Brands of Bean Milk Powder Industry |
| Section one. Overall analysis |
| Section two. Weiwei |
| Section three. Heiniu |
| Section four. Wandashan |
| Section five. Yashili |
| Section six. Yili |
| Section seven. Feihe |
| Section eight. Bingquan |
| Chapter Twelve. Analysis on Market Opportunities of Bean Milk Powder Industry |
| Section one. Analysis on quality references of bean milk powder products in subdivided markets |
| 2007年から2008年までの中国の豆ミルクパウダーの市場環境と競争に関する調査研究報告書 |
| 1. Result by genders |
| 2. Result by ages |
| 3. Result by education |
| 4. Result by income |
| 5. Result by regions |
| Section two. Comparative analysis on quality assessment in subdivided markets |
| 1. Result by genders |
| 2. Result by ages |
| 3. Result by education |
| 4. Result by income |
| 5. Result by regions |
| Section three. Analysis on strengths and weakness and market opportunities of major brands |
| 1. Result by genders |
| 2. Result by ages |
| 3. Result by income |
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