Research Report of Developing Trend of Tourism of Beijing from 2006 to 2007

　　Table of content

　　Chapter One. Analysis on status quo and developing environment - 4 -

　　Section one. Definition and analysis on upstream and downstream - 4 -

　　1. Definition and categories- 4 -

　　2. Basic features - 4 -

　　3. Analysis on upstream and downstream - 5 -

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　　Section two. Impact of macr-econimic environment - 6 -

　　1. International economic environment - 6 -

　　2. Domestic economic environment - 6 -

　　Section three. Analysis on policy change and impact - 7 -

　　1. Strengthening of government support - 7 -

　　2. Deepening of opening up - 8 -

　　3. Developing strategy and change of national tourism bureau - 9 -

　　Chapter Two. Analysis on Development of Tourism - 10 -

　　Section one. Status quo - 10 -

　　1. Status quo - 10 -

　　2. Analysis on domestic coming tourism market - 19 -

　　3. Analysis on domestic tourism market - 23 -

　　4. Analysis on abroad going tourism market - 25 -

Research Report of Developing Trend of Tourism of Beijing from 2006 to 2007

　　5. Analysis on “Golden Week” tourism market - 30 -

　　Section two. Subdivided markets - 36 -

　　1. Development of tourism bureau- 36 -

　　2. Development of tourism hotels - 41 -

　　Section three. Other subdivided markets - 49 -

　　1. Tourism communication - 49 -

　　2. Tourism restaurant - 50 -

　　3. Tourism trade - 51 -

　　Chapter Three. Analysis on Status Quo of Tourism Bureaus - 51 -

　　Section one. Development of domestic tourism bureaus - 51 -

　　1. Analysis on asset structure - 51 -

Research Report of Developing Trend of Tourism of Beijing from 2006 to 2007

　　2. Analysis on operation - 53 -

　　3. Regional distribution - 54 -

　　4. Comparison between operation indexes of domestic and oversea tourism bureaus - 54 -

　　Section two. Analysis on prospect - 55 -

　　1. Developing room - 55 -

　　2. Target mode of groupization， and network - 57 -

　　3. Existing problems - 58 -

　　4. Developing trend - 61 -

　　Section three. Analysis on important domestic bureaus - 64 -

　　1. CITS - 64 -

　　2. CTS - 66 -

　　3. CYTS - 67 -

research report of developing trend of tourism of beijing from 2006 to 2007

　　4. CKTS - 68 -

　　Chapter Four. Analysis on Status Quo of Tourism Hotels - 76 -

　　Section one. Regional distribution and features - 76 -

　　1. Regional distribution - 76 -

　　2. Analysis on economic types - 76 -

　　3. Features - 82 -

　　Section two. Anlaysis on operation - 86 -

　　1. Analysis on operation indexes - 86 -

　　2. Anlaysis on operation scale - 90 -

　　3. Analysis on operation level - 93 -

　　Section three. Analysis on developing trend - 102 -

　　1. Analysis on elements impacting the development - 102 -

2006年から2007年まで、北京の観光の開発動向の調査研究報告書

　　2. Developing trend - 102 -

　　Section four. Analysis on domestic representative tourism hotels - 106 -

　　1. Wanhao International Group - 106 -

　　2. Rujia Chain Hotels - 107 -

　　3. Jinjiang Star - 110 -

　　4. Kaiyuan International Hotel - 111 -

　　Chapter Five. Development of Tourism in Beijing - 112 -

　　Section one. Development - 112 -

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