Research Report on Oversea Exploration of China’s Mobilephone Enterprises from 2006 to 2007

　　Chapter One. Status Quo of Global Mobilephone Market

　　1.1 Features of development

　　1.1.1 Obvious vertical labor division of the industrial chain

　　1.1.1 .1 America dominates the mobilephone chip manufacturing field

　　1.1.1 .2 Symbian， Microsoft and OS still hold tight the core software of mobilephone

　　1.1.1 .3 Korean and Janpanese mobilephones emerge by application content and designs

　　1.1.1 .4 China’s mobilephone is at the lower end of the industrial chain and in the downstream

　　1.1.2 Insufficient output and growth power of global mobilephone and severe market competition

　　1.1.3 High growth rate of mobilephone market of SE Asia， Latin America and East Europe

　　1.1.4 Photo mobilephones and 3G mobilephones become the pillar of market

　　1.1.5 Global mobilephones—Made in China and Korea

　　1.2 . Analysis and prospect of global supply and demand

　　1.2.1 Rapid growth in supply capacity and shortage in parts supply

　　1.2.2 Diversified demand structure

　　1.3 Analysis on competition structure and prospect

　　1.3.1 China， Japan and Korea bring shock to the global market

　　1.3.2 Nokia remains the advantageous position

　　1.3.3 Most severe competition between Siemens ， LG and Sony Erricson

　　1.3.4 Second line enterprises go bankrupt or rise

　　Chatper Two. Status Quo of China’s Mobilephone Market

　　2.1 Features of development

　　2.1.1 Rapid expansion of industry scale and concentration

　　2.1.2 Sharp decline of profiting rate

　　2.1.3 Intelligent and photo mobilephones emerge

　　2.1.4 Strengthening of dealers

　　2.1.5 Diversified sales mode

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　　2.2 Analysis and prospect of supply and demand structure

　　2.2.1 Increase in energy production tightens China’s supply chain

　　2.2.2 Shortage in core technology of high-end mobilephones of domestic brands and shortage in high-end supply capacity

　　2.2.3 Shortage in incentive elements and the first saturation will occur

　　2.3 Analysis and prospect of competition structure

　　2.3.1 Fight back of international enterprises

　　2.3.1 .1 Strategic adjustment

　　2.3.1 .2 Price fightback

　　2.3.1 .3 Channel fightback

　　2.3.2 Decline in market shares of domestic brands due to shortage in parts

　　2.3.3 New standard of approval will change the competition structure of China

　　2.4 Analysis on import and export of mainland China

　　2.4.1 Analysis on features of export

　　2.4.1 .1 Diversified trend in export market

　　2.4.1 .2 Joint ventures remain the major part of export

　　2.4.1 .3 Export trade focuses on import processing

　　2.4.1 .4 Increased ratio of high-end mobilephone export

　　2.4.1 .5 The biggest obstacle is patent fee

　　2.4.1 .6 Cost advantage no more

　　2.4.1 .7 Major target export regions

　　2.4.2 Features of import and export

　　2.5 Analysis on background of oversea market exploration

　　2.5.1 Imbalance of supply and demand， increase in stock and white heat of market competition

　　2.5.2 Low recognition of domestic brands by domestic users

　　2.5.3 Rise of export rebate rate

　　2.5.4 Warming in global telecom market and vast demand in emerging markets

　　2.5.5 Mobilephone consumption of Europe and America enters vital era

　　Chapter Three. Analysis on Case of Oversea Market Exploration

　　3.1 Analysis on exploration strategies of world top mobilephone enterprises

　　3.1.1 Nokia

　　Analysis on Nokia-India exploration strategy

　　Analysis on Nokia-Russia exploration strategy

　　3.1.2 Motorola

　　Analysis on Moto-India exploration strategy

　　Analysis on Moto-Russia exploration strategy

　　Analysis on Moto-Japan exploration strategy

　　3.1.3 Samsung

　　Analysis on Samsung-America exploration strategy

　　Analysis on Samsung-India exploration strategy

　　Analysis on Samsung-Russia exploration strategy

　　3.2 Anlaysis on cases of Korean major mobilephone enterprises entrance into global market

　　3.2.1 LG

　　Analysis on LG-India exploration strategy

　　Analysis on LG-North America exploration strategy

　　Analysis on LG-Brazil exploration strategy

　　3.2.2 SK Telecom

　　3.2.3 Pantech &； Curitell and Pantech

　　3.5 Anlaysis on cases of Janpanese major mobilephone enterprises entrance into global market

　　3.5.1 NEC

　　3.5.2 Panasonic

　　3.5.3 Globalization strategy of other mobilephone enterprises in Japan

　　3.5.4 Research on oversea markring strategy of Japanese mobilephone enterprises

Research Report on Oversea Exploration of China's Mobilephone Enterprises from 2006 to 2007

　　3.5.4 .1 Appropriate prices

　　3.5.4 .2 Precise in the location of entrance point

　　3.6 Anlaysis on cases of China’s major mobilephone enterprises entrance into global market

　　3.6.1 Bird`

　　Analysis on Bird-India exploration strategy

　　Analysis on Bird-Europe exploration strategy

　　3.6.2 TCL

　　Analysis on TCL-Russia exploration strategy

　　Analysis on TCL-India exploration strategy

　　Analysis on TCL-Viet Nam exploration strategy

　　Analysis on TCL-Other countries in SE Asia exploration strategy

　　3.6.3 Soutech

　　3.6.4 Amoi

　　Analysis on Amoi-America， Middle East exploration strategy

　　Analysis on Amoi-SE Asia exploration strategy

　　3.6.5 Kejian

　　Analysis on Kejian-India exploration strategy

　　3.6.6 Potevio

　　3.6.7 Gionee

　　3.6.8 Huawei

　　Analysis on Huawei-Russia exploration strategy

　　Analysis on Huawai-Thailand exploration strategy

　　3.6.9 ZTE

　　Analysis on ZTE-Russia exploration strategy

　　Analysis on successful cases of ZTE-oversea market exploration

　　3.6 . Anlaysis on cases of China’s other mobilephone enterprises entrance into global market

　　Haier

　　Panada

　　Konka

　　3.7 Analysis on advantages and disadvantages of mobilephone enterprises in China to enter oversea market

　　3.7.1 Analysis on advantages of mobilephone enterprises in China to enter oversea market

　　3.7.1 .1 Capital gathering effect of domestic mobilephones

　　3.7.1 .2 Narrowing gap between domestic enterprises and international brands

　　3.7.1 .3 Rise in export rebate rate

　　3.7.1 .4 Lower transportation cost than oversea brands

　　3.7.2 Analysis on disadvantages of mobilephone enterprises in China to enter oversea market

　　3.7.2 .1 RMB appreciation

　　3.7.2 .2 Charge of mobilephone patent fee

　　3.7.2 .3 Anti-dumping problem

　　3.7.2 .4 Increase in restrictriction

　　3.7.2 .5 Lacking in core technology and weak in developing capacity

　　3.7.2 .6 Low content of domestic brands and major in the form of OEM

　　3.7.2 .7 No more cost advantage

　　3.7.2 .8 Lacking in upstream industries and controlled by others in parts

　　3.7.2 .9 Big difference in product structure with international brands

　　Chapter Four. Analysis on Oversea Mobilepohne Market Exploration

　　4.1 Analysis on exploration in South Asia

　　4.1.1 General introduction

　　4.1.2 India

Research Report on Oversea Exploration of China's Mobilephone Enterprises from 2006 to 2007

　　a. General introduction （economy， population and income level）

　　b. Scale of mobilephone market

　　c. Analysis on suppy and demand structure and developing trend

　　d. Research on customer behavior

　　e. Analysis on mobilephone enterprises， competition structure and developing trend

　　f. Dealers

　　g. Research on sales channels

　　h. Anlysis on opportunity and risk of the market

　　i. Strategy of the market

　　4.1.3 Thailand

　　a. General introduction （economy， population and income level）

　　b. Scale of mobilephone market

　　c. Analysis on suppy and demand structure and developing trend

　　d. Research on customer behavior

　　e. Analysis on mobilephone enterprises， competition structure and developing trend

　　f. Dealers

　　g. Research on sales channels

　　h. Anlysis on opportunity and risk of the market

　　i. Strategy of the market

　　4.1.4 Singapore

　　a. General introduction （economy， population and income level）

　　b. Scale of mobilephone market

　　c. Analysis on suppy and demand structure and developing trend

　　d. Research on customer behavior

　　e. Analysis on mobilephone enterprises， competition structure and developing trend

　　f. Dealers

　　g. Research on sales channels

　　h. Anlysis on opportunity and risk of the market

　　i. Strategy of the market

　　4.1.5 Indonesia

　　a. General introduction （economy， population and income level）

　　b. Scale of mobilephone market

　　c. Analysis on suppy and demand structure and developing trend

　　d. Research on customer behavior

　　e. Analysis on mobilephone enterprises， competition structure and developing trend

　　f. Dealers

　　g. Research on sales channels

　　h. Anlysis on opportunity and risk of the market

　　i. Strategy of the market

　　4.1.6 Viet Nam

　　a. General introduction （economy， population and income level）

　　b. Scale of mobilephone market

　　c. Analysis on suppy and demand structure and developing trend

　　d. Research on customer behavior

　　e. Analysis on mobilephone enterprises， competition structure and developing trend

　　f. Dealers

　　g. Research on sales channels

　　h. Anlysis on opportunity and risk of the market

　　i. Strategy of the market

　　4.2 Analysis on exploration in Middle Asia

　　4.3 Analysis on exploration in East Europe

research report on oversea exploration of china's mobilephone enterprises from 2006 to 2007

　　4.3.1 Russia

　　a. General introduction （economy， population and income level）

　　b. Scale of mobilephone market

　　c. Analysis on suppy and demand structure and developing trend

　　d. Research on customer behavior

　　e. Analysis on mobilephone enterprises， competition structure and developing trend

　　f. Dealers

　　g. Research on sales channels

　　h. Anlysis on opportunity and risk of the market

　　i. Strategy of the market

　　4.3.2 Belorussia

　　a. General introduction （economy， population and income level）

　　b. Scale of mobilephone market

　　c. Analysis on suppy and demand structure and developing trend

　　d. Research on customer behavior

　　e. Analysis on mobilephone enterprises， competition structure and developing trend

　　f. Dealers

　　g. Research on sales channels

　　h. Anlysis on opportunity and risk of the market

　　i. Strategy of the market

　　4.3.3 Ukraine

　　a. General introduction （economy， population and income level）

　　b. Scale of mobilephone market

　　c. Analysis on suppy and demand structure and developing trend

　　d. Research on customer behavior

　　e. Analysis on mobilephone enterprises， competition structure and developing trend

　　f. Dealers

　　g. Research on sales channels

　　h. Anlysis on opportunity and risk of the market

　　i. Strategy of the market

　　4.4 Analysis on exploration in West Europe

　　4.4.1 General introduction of mobilephone market in West Europe

　　4.4.2 UK

　　4.4.3 France

　　4.4.4 Germany

　　4.4.5 Holland

　　4.4.6 Spain

　　4.4.7 Italy

　　4.4.8 Greece

　　4.4.9 Switzerland

　　4.5 Analysis on exploration in Middleeast

　　4.5.1 Saudi Arabia

　　4.5.2 UAE

　　4.5.3 Iran

　　4.6 Analysis on exploration in Africa

　　4.6.1 General introduction of mobilephone market in Africa

　　4.6.2 South Africa

　　4.6.3 Egypt

　　4.6.4 Cameroon

　　4.6.5 Togo

　　4.6.6 Kennya

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　　4.6.7 Uganda

　　4.6.8 Nigeria

　　4.7 Analysis on exploration in Latin America

　　4.7.1 General introduction of mobilephone market in Latin America

　　4.7.2 Brazil

　　4.7.3 Mexico

　　4.7.4 Venezuela

　　Venezuela

　　4.7.5 Agentina

　　4.7.6 Chile

　　4.7.7 Venezuela

　　4.7.8 Cuba

　　4.7.9 Beru

　　4.7.10 Columbia

　　4.8 Analysis on exploration in North America

　　4.8.1 USA

　　a. General introduction （economy， population and income level））

　　b. Scale of mobilephone market

　　c. Analysis on suppy and demand structure and developing trend

　　d. Research on customer behavior

　　e. Analysis on mobilephone enterprises， competition structure and developing trend

　　f. Dealers

　　g. Research on sales channels

　　h. Anlysis on opportunity and risk of the market

　　i. Strategy of the market

　　4.8.2 Canade

　　a. General introduction （economy， population and income level）

　　b. Scale of mobilephone market

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