Research Report On China Sports Market， 2005

　　Chapter 1 the Related Definition of Sportswear Market and Its Investment Characteristics

　　PART I THE RELATED DEFINITION OF SPORTSWEAR MARKET AND CLASSIFICATION

　　I Concepts of sportswear

　　II Classification of sportswear

　　III Statistical classification of sportswear by National Statistics Department

　　PART II CHARACTERISTICS OF SPORTSWEAR INDUSTRY

　　1. Variety of sportswear’s brand， and the occupation of high-level market by overseas famous brands

　　2. Sportswear industry is a labor intensive industry

　　3. High specialty of sportswear industry

　　4. The fashionable feature of sportswear

　　5. Brand effect of sportswear

　　6. The dress patterns are easily imitated

　　7. There are many related industries

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　　Chapter 2 Sportswear Market’s Status in Quo

　　PART I GENERAL SITUATION OF WORLD SPORTSWEAR MARKET

　　I The status in quo of world sportswear market and its development

　　II Sportswear market distribution situation of the world

　　PART II THE STATUS IN QUO OF CHINESE SPORTSWEAR MARKET

　　I General situation of chinese athletics and leisure sportswear indusrtry

　　II The brand analysis of the synthetic market share of sneaker（travel shoes and gym shoes） from 2001 to

　　III The development situation of sportswear market in 2002-2003 in China

　　IV、The area distribution of Chinese sportswear supply

　　PART III THE PROBLEMS OF CHINESE MARKET AND THE SUGGESTIONS

　　I Low brand recognition and small scale

　　II Low technology content and slow speed of information transfer

　　III Large scale of counterfeit and fakement

　　IV Poor management

　　V Poor social sevices mechanism

　　Chapter 3 The Analysis of the Import and Export of Chinese Sportswear

　　PART I THE ANALYSIS OF IMPORT OF CHINESE SPORTSWEAR

　　I the import situation of sportswear

　　II The situation of spotrswear import from 2003 to April in

　　III The situation of sneaker import

　　PART II THE ANALYSIS OF EXPORT OF CHINESE SPORTSWEAR

　　I The export situation of sportswear

　　II The situation of all kinds of spotrswear export from 2003 to April in

　　IV The export situation of sneaker

　　V The analysis of competing power of Chinese sports cloths and sneaker

　　VI The problems and the contermeasures of chinese sportswear export

Research Report On China Sports Market, 2005

　　PART III THE TRADE BARRIERS OF CHINESE SPORTSWEAR EXPORT AND THE RELATED COUNTERMEASURES

　　I the analysis of trade barries of chinese sportswear export

　　II The contermeasure of Chinese sportswear corporation for export expention 、

　　Chapter 4 An Analysis of Main Export Market of Our Country’s Sportswear

　　PART Ⅰ THE AMERICA

　　I The America’s Sports wears Market of 2002—

　　II the America Sports shoe Market

　　PART II MARKETS OF MAIN EUROPEAN UNION COUNTRIES

　　1 An analysis of European Union’s macroeconomics and clothes market

　　Ⅱ the consumption situation of sports wears in European Union market

　　Ⅲ European Union Sports wears Market Capacity and Market Status in Main Countries

　　Chapter 5 The Demand Scale and Forecasting of Sportswear Market

　　PART I THE FORECASTING OF THE SCALE OF INTERNATIONAL SPORTSWEAR MARKET

　　Ⅰ the situation of international expenditure of family sports

　　Ⅱ the market scale of sportswear

　　Ⅲ The forecasting of development of sportswear market scale

　　PART II THE FORECASTING OF THE SCALE OF CHINESE SPORTSWEAR MARKET

　　I THE CHANGES OF CHINESE FAMILY SPORTS EXPENDITURE

　　II the situation of Chinese expenditure of family sports

　　III The forecasting of the scale of Chinese sportswear market

　　Chapter 6 an Analysis of Sports wears Consumers

　　PART Ⅰ MARKET SEGMENTATION OF SPORTSWEAR CONSUMERS

　　I Demographic segmentation in our country and demographic structure of sports wear market

　　II Age Structure segmentation and Consumption Structure of Sports wears Market

　　Ⅲ consumer benefit segmentation and sportswear consumption market structure

　　Ⅳ Geographic Segmentation and Sportswear Market

Research Report On China Sports Market， 2005

　　PART Ⅱ A MARKET ANALYSIS OF THE YOUNG AND MIDDLE-AGED CONSUMERS IN TARGET MARKET

　　I An Analysis of Target Consumers Composition， who are young or middle-aged

　　II an Analysis of the Young’s Sports Clothes Consumption

　　PART III INFLUENCING FACTORS OF CONSUMERS’ SPORTSWEAR PURCHASE

　　I. Consumers’ Personal Factors

　　II Social Factors

　　III Enterprises and Products Factors

　　PART IV AN ANALYSIS OF CONSUMERS’ PURCHASE PREFERENCE

　　I Price Preference

　　II Brand Preference

　　III Color Preference

　　Chapter 7 an Analysis of Sportswear’s Distribution Channel

　　PART Ⅰ THE DOMESTIC SPORTSWEAR’S DISTRIBUTION CHANNEL IN CHINA

　　Ⅰ Large Malls and Department Stores

　　ⅡCommon Marketplace and Clothes Shop

　　Ⅲ Sportswear Specialty Shop

　　Ⅳ Emporium， Supermarket and Chain Stores

　　Ⅴ Wholesaling Market

　　Ⅵ Mail Order

　　Ⅶ Sales on Internet

　　PART II THE FOREIGN SPORTSWEAR’S DISTRIBUTION CHANNEL SYSTEM AS A REFERENCE TO CHINA

　　PART III DEVELOPING INTERNATIONAL MARKET MODES OF CHINA’S SPORTSWEAR ENTERPRISES

　　I Successful Modes of Sportswear Corporation for Reference

　　II the Ways for Domestic Sportswear Enterprises to Develop International Market

　　Chapter 8 The Competitive Structure of Sportswear Market

　　PART Ⅰ THE COMPETITIVE STRUCTURE OF CHINESE SPORTSWEAR MARKET IN

research report on china sports market, 2005

　　PART Ⅱ THE ANALYSIS OF COMPETITIVE STRUCTURE OF CHINESE SPORTSWEAR MARKET IN

　　I Which is the stronger， the domestic products or the foreign ones？

　　II Lining is challengeing the international famous brands powerfully but Anta and Dobule Star still lack of competative power

　　Chapter 9 An analysis of International Famous

　　Sportswear Brands

　　PART I NIKE

　　I A Brief Introduction of Nike Background

　　II. The Sales and Profit Status of Nike Company in the Past Years

　　III An Analysis of Its Operation in China

　　PART II ADIDAS

　　I A general introductiono about Adidas corporation

　　II The market competing strategies of Adidas in Chinese market

　　PART III REEBOK

　　I The management of Reebok International Ltd.，

　　III The way of Reebok to develop China’s market

　　PART IV CONVERSE

　　I INTRODUCTION

　　II The expansion of Converse in China

　　III The competing strcture of Converse in China and Lining， the domestic brand

　　Chapter 10 An Analysis of Some China’s

　　Famous Brands

　　PART I LI-NING

　　I Products Information of Li-ning Company

　　II Operation Analysis of Li-ning Company in 1995~

　　III Li-ning Company’s Products Sales Analyses by product category or geographic areas

　　IV The Sales Network of Li-ning Company

中国スポーツ市場に関する調査報告書、 2005

　　V Promotion Strategy of Li-ning Brand from 2002~

　　PART II KANGWEI

　　I A Brief Introduction of Nike Background

　　II Operation Indexes of Kangwei Group in

　　III Product Category of Kangwei Company in spring of

　　IV Sports fashion Belief of Kangwei from 2002 to

　　PART IV ANTA

　　I A Brief Introduction of Nike Background

　　II the Operation Indexes of Anta in

　　III Anta’s Development Way in building Domestic Sportswear Brand Facing competition from both at home and abroad

　　V Marketing Strategies of Anta

　　PART V DOUBLESTAR

　　I A Brief Introduction of Doublestar Background

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