II An Economic Achievement Analysis of Doublestar Group in
III An Operation Performance Analysis of Qingdao Doublestar Group Holding Company------ Qingdao Doublestar Company Ltd
IV Market and Brand Strategies of Doublestar Group in 2002~
Table Of Contents
TABLE 1 FEATURES OF DIFFERENT NEED LEVELS OF SPORTSWEAR AND INFLUENCING FACTORS
TABLE 2 CLASSIFICATION OF SPORTSWEAR AND THEIR FEATURES
TABLE 3 STATISTICAL CLASSIFICATION OF SPORTSWEAR IN CHINA BY NATIONAL STATISTICS DEPARTMENT
TABLE 4 1996－2010 CLOTHES TRADE AND SPORTSWEAR TRADE OF WORLD
TABLE 5 THE GROWTH OF SPORTSWEAR TRADE IN THE WHOLE WORLD
TABLE 6 TRADE TRENDS OF SPORTSWEAR OF THE WORLD
TABLE 7 CHANGE TENDENCY OF SPORTSWEAR SELLING OF THE WORLD
TABLE 8 TENDENCY OF SPORTSWEAR SELLING OF THE WORLD
TABLE 9 DISTRIBUTION AND DEVELOPMENT OF GROSS SALES OF SPORTSWEAR IN THE WORLD BEFORE
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TABLE 10 DISTRIBUTION SITUATION OF SPORTSWEAR IN 2000 （UNIT： A HUNDRED MILLION DOLLAR， 100000000$）
TABLE 11 BRITISH SPORTS WEAR MARKET SITUATION FROM 1993 TO
TABLE 12 MARKET SITUATION OF FIRST TEN SNEAKER BRANDS AT HOME IN
TABLE 13 SNEAKER BRANDS OF FIRST TEN SYNTHETIC MARKET SHARES IN
TABLE 14 THE COMPARISON OF INDICATORS OF THE FIRST SNEAKER BRAND IN
TABLE 15 MARKET SITUATION OF TEN SNEAKER BRANDS AT HOME IN
TABLE 16 THE COMPARISON OF DOMESTIC SNEAKERS’ SYNTHETIC MARKET SHARE， SALE AMOUNT SHARE， COVERING SURFACE OF MARKET IN
TABLE 17 DISTRIBUTION OF SNEAKER BRANDS OF FIRST TEN SYNTHETIC MARKET SHARES IN
TABLE 18 SNEAKER’S SALES AMOUNT OF EACH MONTH IN2002（UNIT： HUNDRED PAIRS）
TABLE 19 COMPARISON OF SNEAKER SALES IN EACH MONTH IN 2001 AN IN
TABLE 20 COMPARISON AND ANALYSIS OF DOMESTIC SPORTS BRANDS
TABLE 21 THE AREA DISTRIBUTION OF CHINESE SPORTSWEAR COMPANY
TABLE 22 STRUCTURE OF OWNERSHIP OF CHINESE SPORTSWEAR COMPANY
TABLE 23 THE AMOUNTS OF THE IMPORT AND EXPORT OF SPORTSWEAR FROM 1999 TO
TABLE 24 THE SUM OF THE IMPORT AND EXPORT OF SPORTSWEAR FROM 1999 TO
TABLE 25 THE CHANGES OF THE AMOUNT OF IMPORT SPORTSWEAR FROM 1998 TO
TABLE 26 THE CHANGES OF THE SUM OF IMPORT SPORTSWEAR FROM 1998 TO
TABLE 27 THE CHANGES OF AVERAGE IMPORT PRICE PER UNIT OF SPORTSWEAR FROM 1998 TO
TABLE 28 THE IMPORT SITUATION OF ALL KINDS OF SPORTSWEAR IN
TABLE 29 THE IMPORT AMOUNT OF ALL KINDS OF SPORTSWEAR AND ITS PROPORTION STRUCTURE OF THE IN
TABLE 30 THE IMPORT SUM OF ALL KINDS OF SPORTSWEAR AND ITS PROPORTION STRUCTURE OF THE IN
TABLE 31 THE IMPORT SITUATION OF ALL KINDS OF SPORTSWEAR FROM JANUARY TO APRIL IN
TABLE 32 THE PROPORTION STRUCTURE OF THE IMPORT AMOUNT OF ALL KINDS OF SPORTSWEAR FROM JANUARY TO APRIL IN
TABLE 33 THE PROPORTION STRUCTURE OF THE IMPORT SUM OF ALL KINDS OF SPORTSWEAR FROM JANUARY TO APRIL IN
TABLE 34 THE CHANGES OF THE AMOUNT OF IMPORT SNEAKER FROM 1998 TO
TABLE 35 THE CHANGES OF THE SUM OF IMPORT SNEAKER FROM 1998 TO
Research Report On China Sports Market, 2005
TABLE 36 THE CHANGES OF THE AVERAGE PRICE PER UNIT OF IMPORT SNEAKER FROM 1998 TO
TABLE 37 THE CHANGES OF THE AMOUNT OF EXPORT SPORTSWEAR FROM 1998 TO
TABLE 38 THE CHANGES OF THE SUM OF EXPORT SPORTSWEAR FROM 1998 TO
TABLE 39 THE CHANGES OF AVERAGE EXPORT PRICE PER UNIT OF SPORTSWEAR FROM 1998 TO
TABLE 40 THE EXPORT SITUATION OF ALL KINDS OF SPORTSWEAR IN
TABLE 41 THE EXPORT AMOUNT OF ALL KINDS OF SPORTSWEAR AND ITS PROPORTION STRUCTURE OF THE IN
TABLE 42 THE EXPORT SUM OF ALL KINDS OF SPORTSWEAR AND ITS PROPORTION STRUCTURE OF THE IN
TABLE 43 THE EXPORT SITUATION OF SPORTSWEAR FROM JANUARY TO APRIL IN
TABLE 44 THE PROPORTION STRUCTURE OF THE EXPORT AMOUNT OF ALL KINDS OF SPORTSWEAR FROM JANUARY TO APRIL IN
TABLE 45 THE PROPORTION STRUCTURE OF THE IMPORT SUM OF ALL KINDS OF SPORTSWEAR FROM JANUARY TO APRIL IN
TABLE 46 THE MAIN SPORTSWEAR EXPORT COUNTRIES AND AREAS OF CHINA IN
TABLE 47 TABLE 47 THE MAIN SPORTSWEAR EXPORT COUNTRIES AND AREAS OF CHINA FROM JANUARY TO APRIL IN
TABLE 48 THE CHANGES OF THE AMOUNT OF SNEAKER EXPORT FROM 1998 TO
TABLE 49 THE CHANGES OF THE AMOUNT OF EXPORT SNEAKER FROM 1998 TO
TABLE 50 THE CHANGES OF THE AVERAGE PRICE PER UNIT OF EXPORT SNEAKER FROM 1998 TO
TABLE 51 THE CHANGES OF COMPETING POWER COEFFICIENT OF SPORTS WEAR FROM 1998 TO
TABLE 52 THE CHANGES OF COMPETING POWER COEFFICIENT OF SNEAKER FROM 1998 TO
TABLE 53 THE SALES REVENUE OF 1997~2002 AMERICA FRANCHISE SPORTS WEARS MARKET
TABLE 54 MARKET SHARES OF BRAND SPORTS SHOES IN AMERICA IN
TABLE 55 THE AMERICA SPORTS SHOE SALES CHART OF
TABLE 56 THE AMERICA SPORTS SHOE SALES REVENUE AND SALES QUANTITY STATISTICS OF 1992-
TABLE 57 INFORMATION ABOUT THE AMERICA SPORTS SHOE TOTAL SALES REVENUE CHANGES OF 1992-
TABLE 58 TYPE STATISTICS OF SPORTS EQUIPMENTS BOUGHT BY AMERICAN CONSUMERS （THE UNIT OF SPORTS EQUIPMENTS REVENUE： ONE MILLION US$）
TABLE 59 THE CHANGE TREND CHART OF THE AMERICA SPORTS PRODUCTS FROM 1995 TO
TABLE 60 SPORTS PRODUCTS MARKET STATUS IN MAIN COUNTRIES （UNIT： US $）
TABLE 61 SPORTS PRODUCTS MARKET STATUS IN MAIN EUROPEAN COUNTRIES
Research Report On China Sports Market， 2005
TABLE 62 ANNUAL EXPENSES OF SPORTS PRODUCTS OF MAIN EUROPEAN COUNTRIES RESIDENTS
TABLE 63 THE COMPARISON BETWEEN THE TOTAL ANNUAL EXPENDITURE OF FAMILY SPORTS AND THEIR GDP IN JAPAN AND PARTS OF EUROPEAN COUNTRIES（GROSS DOMESTIC PRODUCT）
TABLE 64 THE DISTRIBUTION OF INTERNATIONAL SPORTSWEAR MARKET
TABLE 65 THE CHANGES OF INTERNATIONAL CLOTHES MARKET STRUCTURE IN FOLLOWING YEARS
TABLE 66 INTERNATIONAL CLOTHES MARKET STRUCTURE IN
TABLE 67 INTERNATIONAL CLOTHES MARKET STRUCTURE IN
TABLE 68 THE CHANGES OF CHINESE FAMILY SPORTS EXPENDITURE FROM 1991 TO 1999（UNIT ：RMB）
TABLE 69 THE STRUCTURE OF CHINESE EXPENDITURE OF FAMILY SPORTS FROM1991 TO 1999（UNIT：%）
TABLE 70 THE SPORTS CONSUME STRUCTURE OF CHINESE CITY AND COUNTRY PEOPLE IN
TABLE 71 THE SITUATION OF THE EXPENDITURE OF CHINESE SPORTSWEAR FROM 1991 TO
TABLE 72 THE CHANGES OF THE TOTAL EXPENDITURE ON SPORTS CLOTHES IN CHINA IN RECENT TEN YEAS
TABLE 73 THE CHANGES OF THE TOTAL EXPENDITURE ON SNEAKER IN CHINA IN RECENT TEN YEAS
TABLE 74 THE CHANGES OF THE TOTAL EXPENDITURE ON SPORTS CLOTHES AND SNEAKER IN CHINA IN RECENT TEN YEAS
TABLE 75 THE CHANGES OF THE MARKET DISTRIBUTION OF SPORTS CLOTHES AND SNEAKER IN CITY AND COUNTRY IN CHINA IN RECENT TEN YEAS
TABLE 76 THE CHANGE STATUS OF OUR COUNTRY’S MALE AND FEMALE POPULATION IN RECENT
TABLE 77 TOTAL POPULATION AND GENDER RATIO IN ALL AREAS OF OUR COUNTRY IN
TABLE 78 AGE STRUCTURE DISTRIBUTION CHART IN ALL AREAS OF OUR COUNTRY IN
TABLE 79 DEMAND CHARACTERISTICS AND INFLUENCING FACTORS OF SPORTS CONSUMERS IN DIFFERENT AGE SEGMENTS
TABLE 80 RURAL AND URBAN DEMOGRAPHIC CHANGES INFORMATION IN CHINA IN RECENT YEARS
TABLE 81 URBAN RESIDENTS’ SPORTSWEAR CONSUMPTION AND CLOTHES CONSUMPTION STATUS QUO
TABLE 82 CONSUMER PROPORTION GRAPH OF SPORTS WEAR MARKET
TABLE 83 THE YOUNG’S CONSUMPTION STRUCTURE IN BEIJING AND SHANGHAI
TABLE 84 THE YOUNG’S CONSUMPTION BELIEF
TABLE 85 THE YOUNG’S PERSPECTIVE TO BRAND SPORTSWEAR
TABLE 86 THE YOUNG’S ATTITUDE TO BRAND SPORTSWEAR
TABLE 87 THE YOUNG’S ATTITUDE TO BRAND SPORTSWEAR’S DISCOUNT CONSUMPTION
research report on china sports market, 2005
TABLE 88 THE YOUNG’S PERSPECTIVE TO COUNTERFEIT BRAND SPORTSWEAR
TABLE 89 A COMPARISON CHART OF CONSIDERED FACTORS WHEN THE YOUNG BUY SPORTS SHOE
TABLE 90 THE TREND CHART OF THE YOUNG’S SPORTS SHOE PRICE CHANGES
TABLE 91 THE RATIO OF FAMOUS BRAND SNEAKERS CONSUMERS BOUGHT
TABLE 92 THE QUANTITY OF FAMOUS BRAND SNEAKERS CONSUMERS BOUGHT
TABLE 93 THE BRAND DISTRIBUTION OF YOUNG’S SPORTS SHOE
TABLE 94 THE YOUNG’S FAVORITE COLOR OF THEIR SPORTS SHOE
TABLE 95 THE COMPARISON BETWEEN SALE AGENT AND BUY-OUT
TABLE 96 THE ON-LINE SALES REVENUE OF THE AMERICA’S CLOTHES FROM 1995 TO
TABLE 97 MARKET SITUATION OF FIRST TEN SNEAKER BRANDS AT HOME IN
TABLE 98 MARKET SHARES OF CHINESE MAIN SPORTSWEAR BRANDS
TABLE 99 THE BRAND LOYALTY OF CHINESE CONSUMERS TO THE MAIN BRADS IN
TABLE 100 GLOBAL SALES REVENUE OF NIKE IN 2000~
TABLE 101 THE SCHEDULE OF GEOGRAPHIC DISTRIBUTION IN THE WORLD OF NIKE’S FOOTWEAR
TABLE 102 THE TREND CHART OF GEOGRAPHIC DISTRIBUTION IN THE WORLD OF NIKE’S FOOTWEAR
TABLE 103 THE SCHEDULE OF GEOGRAPHIC DISTRIBUTION IN THE WORLD OF NIKE’S APPAREL
TABLE 104 THE TREND CHART OF GEOGRAPHIC DISTRIBUTION IN THE WORLD OF NIKE’S APPAREL
TABLE 105 OPERATION STATUS OF NIKE （ SUZHOU） SPORTS PRODUCTS COMPANY. LTD IN
TABLE 106 THE SALES OF ADIDAS IN THE WHOLE WORLD FROM 2000 TO
TABLE 107 THE WORLDWIDE SALE REVENUE OF REEBOK INTERNATIONAL LTD.， FROM 2002 TO
TABLE 108 THE AREA SALES OF REEBOK INTERNATIONAL LTD.， FROM 2002 TO
TABLE 109 THE FEATURES OF REEBOK PRODUCTS
TABLE 110 THE ANNUAL SALES REVENUE OF LI-NING COMPANY IN 1995~
TABLE 111 THE ANNUAL SALES REVENUE OF LI-NING COMPANY IN 2002~
TABLE 112 A SCHEDULE OF SALES REVENUE OF LI-NING COMPANY BY PRODUCT CATEGORY IN 2001~
TABLE 113 A TREND CHART OF SALES REVENUE OF LI-NING COMPANY BY PRODUCT CATEGORY IN 2001~
中国スポーツ市場に関する調査報告書、 2005
TABLE 114 A SCHEDULE OF SALES REVENUE OF LI-NING COMPANY BY BAND IN 2002~
TABLE 115 A TREND CHART OF SALES REVENUE OF LI-NING COMPANY BY BRAND IN 2002~
TABLE 116 SALES REVENUE PERCENTAGE OF EVERY DISTRIBUTION CHANNEL IN LI-NING
TABLE 117 THE TOTAL SHOPS QUANTITY OF LI-NING COMPANY FROM 2003 TO
TABLE 118 THE SHOPS QUANTITY WITH LI-NING BRAND OF LI-NING COMPANY FROM 2003 TO
TABLE 119 PRODUCT LINE STRUCTURE OF KANGWEI
TABLE 120 OPERATION STATUS OF KANGWEI GROUP IN
TABLE 121 INCOME STATEMENT OF ANTA （FUJIAN ） SHOE COMPANY LTD IN
TABLE 122 THE TABLE OF MAIN ECONOMIC INDEXES OF DOUBLESTAR GROUP LTD. IN
TABLE 123 BALANCE SHEET OF DOUBLESTAR GROUP LTD. IN
TABLE 124 INCOME STATEMENT OF DOUBLESTAR GROUP LTD. IN
TABLE 125 A COMPARISON TABLE OF QINGDAO DOUBLESTAR COMPANY. LTD. FROM 1996~
TABLE 126 A SCHEDULE OF DOUBLESTAR’S MAIN BUSINESS BY INDUSTRY OR PRODUCT IN
TABLE 127 A SCHEDULE OF DOUBLESTAR’S MAIN BUSINESS GEOGRAPHICALLY
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