Abstract
The increasing output and ownership of passenger cars pushed up China’s demand for windshield wiper by 17% to 150 million in 2011. Meanwhile， the application of rain-sensing windshield wipers for passenger cars in China increased 1.6 percentage points year on year to 9.6% in 2011.
As opposed to 2010， China’s automotive windshield wiper market witnessed two major changes in 2011.
？ OEM market concentration increased： the combined market share of top 4 manufacturers in China’s automotive windshield wiper OEM market realized 56%， an increase of 4 percentage points over 2010；
？ Aftermarket concentration decreased： due to relatively low technology threshold， small and medium windshield wiper manufacturers developed rapidly. In 2011， the share of top 10 manufacturers in China’s automotive windshield wiper aftermarket declined 3.5 percentage points over 2010.
Although there are a large number of enterprises engaged in the production of automotive windshield wipers in China， foreign enterprises still hold a dominant position. In particular， Valeo and BOSCH are the market leaders， with the market share topping the list in OEM market and aftermarket in 2010-2011， respectively.
For Valeo， there are four major windshield wiper brands， namely， Valeo， Marchal， PJ and SWF. In late 2011， it successfully developed the new generation windshield wiper system - AquaBlade which acceded to the market in 2012. Valeo has two windshield wiper production bases in Shanghai and Taizhou， Zhejiang province. The Shanghai base specializes in the production of windshield wiper motor and windshield wiper assembly， while the Taizhou base is mainly engaged in the production of wiper blades and scrubbers. In 2011， the Taizhou production base expanded its capacity to produce the components of windshield washer system.
The windshield wiper products of BOSCH mainly include 4 series， including Huoyi， Fengyi， Twin and Aero Twin. In particular， Huoyi， Fengyi and Aero Twin are hit products in Chinese market. BOSCH also has 2 windshield wiper production bases in Changsha of Hunan and RuiAn of Zhejiang. And the former specializes in producing windshield wiper motor， while the latter are mainly engaged in windshield wiper assembly.
1. Automotive Windshield Wiper
1.1 Structure
1.2 Classification
1.3 Development History
1.4 Importance
2. China’s Automotive Windshield Wiper Market
2.1 Market Demand
2.1.1 Front Windshield Wiper
2.1.2 Rear Windshield Wiper
2.1.3 Rain-sensing Wiper
2.2 Industry Profitability
2.3 Import and Export
2.3.1 Import
2.3.2 Export
3. China’s Automotive Windshield Wiper Brands and OEM Market
3.1 Brand Distribution
3.2 OEM Market
4. Product Segments
4.1 Wiper Blade
4.2 Wiper Motor
4.3 Bracketless Wiper
4.3.1 Rubber Strip
4.3.2 Steel Sheet
4.3.3 Structure
4.3.4 Major Brands
4.4 Rainfall Sensor
4.5 Scrubber
5. Foreign-funded Enterprises/Joint Ventures
5.1 Valeo
5.1.1 Profile
5.1.2 Windshield Wiper Products
5.1.3 VALEO Shanghai Automotive Electric Motors Wipers Systems Co.， Ltd.
5.1.4 Taizhou Valeo-Wenling Automotive Systems Co.， Ltd.
5.2 Bosch
5.2.1 Windshield Wiper Products
5.2.2 Operation
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5.2.3 Bosch Automotive Products （Changsha） Co.， Ltd.
5.2.4 Rui'An Bosch Auto Parts Co.， Ltd.
5.3 DENSO
5.3.1 Profile
5.3.2 Operation
5.3.3 Denso China
5.4 KCW
5.4.1 Profile
5.4.2 Windshield Wiper Products
5.5 Federal-Mogul
5.5.1 Profile
5.5.2 Windshield Wiper Products
5.5.3 Federal-Mogul （China）
5.6 Trico
5.6.1 Windshield Wiper Products
5.6.2 Trico Automotive Systems （Suzhou）
5.7 ASMO
5.7.1 Windshield Wiper Products
5.7.2 ASMO （Tianjin） Small Motor Co.， Ltd.
5.7.3 ASMO （Guangzhou） Small Motor Co.， Ltd.
5.7.4 ASMO （Xiaoshan， Hangzhou） Small Motor Co.， Ltd.
5.8 Mitsuba Electric
5.8.1 Windshield Wiper Products
5.8.2 Guangzhou Mitsuba Electric Co.， Ltd.
5.8.3 Mitsuba Electric （Dalian） Co.， Ltd.
5.8.4 Mitsuba Shihlin Electric （Wuhan） Co.， Ltd.
5.9 Sichuan Fuji Electric Motor Co.， Ltd.
5.10 Gates
5.11 Kostal-Huayang
5.12 TRW Automotive Holdings Corp.
6. Domestic Enterprises
6.1 Sandolly
6.2 SHB Group
6.2.1 Profile
6.2.2 Windshield Wiper Products
6.3 Guiyang Wanjiang Aviation Electro-mechanical Co.， Ltd.
6.3.1 Profile
6.3.2 Windshield Wiper Products
6.3.3 Operation
6.3.4 Shanghai Wanjiang Auto Parts Co.， Ltd.
6.4 Shanghai Zhong-Ou Auto Electric Co.， Ltd.
6.4.1 Windshield Wiper Products
6.4.2 Operation
6.5 Cangzhou Sanxing Weite Turbine Generator Co.， Ltd.
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