| Abstract |
| In 2010， the total output value of animation industry in China increased by 27.8% year-on-year to RMB47.084 billion. In 2015， the total output value is expected to reach RMB 120 billion， and the market scale of overall industry Chain will surpass RMB200 billion. However， the market occupancy of domestic animation industry still remains small， which was no more than 12% in 2010， a steep decrease over the past two years. |
| Global and China Animation Industry Report 2011 highlights： |
| ？ Overview of animation industry； animation industry in the United States， Japan and other countries； industry scale， market occupancy， product type of China’s animation industry； |
| ？ Production and product registration of TV animation industry； overview of animation film market； analysis of film production， comics publication industry， new media animation， animation derivatives， animation industry base； |
| ？ Analysis of 7 key foreign animation enterprises， namely， Disney， Bandai Namco Group， Pixar Animation Studios， DreamWorks， Toei Animation， Production I.G， and Sotsu； analysis of 12 typical China-based animation enterprises， including ALPHA， Talkweb Information， Toonmax Media， Huawei Toys Craft， IDMT， Jiang Toon Animation， Greatdreams， Skynet Asia Culture Communication， CCTV Animation， Sunchime Group and Zhongnan Group Cartoon Television. |
| ？ Since 2004， the number of Chinese animation production enterprises has been on the rise， with the number of enterprises engaged in the production of TV cartoons rising to 200 in 2010 from 15 in 2004. Meanwhile， a host of registered animation film production institutions have emerged， with the figure increasing to 68 in 2010 from 25 in 2008.. |
| ？ ALPHA： In H1 2011， the operating revenue increased by 54.66% year-on-year to RMB478.02 million， and the net income grew by 30.22% year-on-year to RMB59.34 million. Presently， it focuses on the business model of “animation plus toy”， with the core value resting with animation content， and the profit largely sourcing from the sales of animation toys. |
| ？ Talkweb Information： In H1 2011， the operating revenue from its mobile phone animation business increased by 81.23% year-on-year to RMB52.018 million. |
| ？ Huawei Toys Craft： In H1 2011， among all the company’s businesses， in terms of operating revenue， intelligent toy business occupied the top position with nearly RMB80 million； in terms of gross margin， animation toy business ranked the first place with 32.53%. |
| 阅读全文：https://www.20087.com/2011-11/R_quanqiujidongmanchanyeyanjiubao.html |
| 1. Overview of Animation Industry |
| 1.1 Definition |
| 1.2 Industrial Chain |
| 1.3 Business Model |
| 1.4 Economic Characteristics |
| 2. Animation Industry in Foreign Countries and Regions |
| 2.1 Animation Industry in the United States |
| 2.1.1 Overview |
| 2.1.2 Development History |
| 2.1.3 Development Model |
| 2.2 Animation Industry in Japan |
| 2.2.1 Overview |
| 2.2.2 Development History |
| 2.2.3 Industrial Chain and Profit Model |
| 2.3 Disney |
| 2.3.1 Profile |
| 2.3.2 Operation |
| 2.3.3 Industrial Architecture and Business Model |
| 2.4 Bandai Namco Group |
| 2.4.1 Profile |
| 2011 Global and China animation industry research report |
| 2.4.2 Operation |
| 2.5 Pixar Animation |
| 2.5.1 Profile |
| 2.5.2 Operation |
| 2.6 DreamWorks |
| 2.6.1 Profile |
| 2.6.2 Operation |
| 2.7 Toei Animation |
| 2.7.1 Profile |
| 2.7.2 Operation |
| 2.8 Production I.G |
| 2.8.1 Profile |
| 2.8.2 Operation |
| 2.9 Sotsu |
| 2.9.1 Profile |
| 2.9.2 Operation |
| 3. Overview of China Animation Industry in 2010- |
| 2011年全球及中國動漫產業研究報 |
| 3.1 Industrial Scale |
| 3.2 Market Share of Domestic Animation |
| 3.3 Animation Product Types |
| 3.3.1 TV Animation |
| 3.3.2 Animated Film |
| 3.4 TV Animation |
| 3.5 Animation Enterprise |
| 3.6 Industrial Cluster Effect |
| 4. TV Animation Industry |
| 4.1 Production and Registration of Domestic TV Animation |
| 4.1.1 Registered Production Quantity |
| 4.1.2 Distribution of Registered Institutions |
| 4.2 Creation and Production of Domestic TV Animation |
| 4.2.1 Creation and Production in |
| 4.2.2 Creation and Production in 2004- |
| 5. Animated Film and Comic Industry Analysis |
| 5.1 Animated Film |
| 5.1.1 Overview of China Animated Film Industry |
| 5.1.2 Domestic Animated Film Production |
| 2011 nián quánqiú jí zhōngguó dòngmàn chǎnyè yán jiù bào |
| 5.2 Analysis of Comics Publishing Industry |
| 6. Animation Derivative Industry |
| 6.1 New Media Animation Industry |
| 6.1.1 Development Environment |
| 6.1.2 Development Status |
| 6.2 Analysis of Animation Derivative Product |
| 6.2.1 Animation Toy Market |
| 6.2.2 Theme Park |
| 6.3 Analysis of Animation Industry Base |
| 6.3.1 Overview |
| 6.3.2 Operation Mode |
| 7. Typical Enterprises in China's Animation Industry |
| 7.1 ALPHA |
| 7.1.1 Profile |
| 7.1.2 Business Model |
| 7.1.3 Operation |
| 7.1.4 Development Strategy |
| 7.1.5 Latest Development |
| 7.2 Talkweb Information |
| 2011グローバルと中国のアニメーション産業の研究報告 |
| 7.2.1 Profile |
| 7.2.2 Operation |
| 7.2.3 Latest Development |
| 7.3 Toonmax Media Co.， Ltd. |
| 7.3.1 Profile |
| 7.3.2 Operation |
| 7.3.3 Latest Development |
| 7.4 Huawei Toys Craft Co.， Ltd. |
| 7.4.1 Profile |
| 7.4.2 Operation |
| 7.4.3 Latest Development |
| 7.5 IDMT |
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