3G POSITIONING OF AFRICAN OPERATORS
Basic connectivity versus a full service provider
Leaders
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Challengers
Niche market players
3G NETWORK ROLLOUT STRATEGIES
The broad picture
Four generic network rollout strategies
Cost-effective voice
3G in Africa: Growth Gets Under Way
Migration of existing 2G subscribers
Data boost from broadband services
Deriving value from under-penetrated segments
3G network rollout issues
Capacity considerations
Outsourced infrastructure
3G in Africa: Growth Gets Under Way
Operators out in the cold
Technology roadmap
BSS/OSS opportunity
PRODUCT, SERVICE, AND MARKETING STRATEGIES
3G segmentation
Business users
3g in africa: growth gets under way
Urban consumers
Rural communities
Product and pricing strategies
3G devices
APPENDIX
Methodology
アフリカにおける3G :成長が進行中で取得します
Author
Ovum Consulting
Disclaimer
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