| CONTENTS | |
| The Chapter 1 The market development of Chinese Hygienical products trade | |
| 1.1 six stages of the development of Chinese Hygienical products trade | |
| 1.1.1 stage of rising | |
| 1.1.2 high speed developing stage | |
| 1.1.3 steady developing stage | |
| 1.1.4 climax stage | |
| 1.1.5 sharply gliding stage | |
| 1.1.6 adjusting and recovering stage | |
| 1.2 current situation of Chinese Hygienical products market | |
| 1.2.1 sales volume of Chinese Hygienical products over the years | |
| 1.2.1 analysis of life cycle of Chinese health product trade | |
| 1.2.3 the potential market scale of Chinese Hygienical products market | |
| 1.2.4 main characteristic of Chinese Hygienical products manufacturing enterprise | |
| 1.3 the review of Chinese Hygienical products trade in | |
| 阅读全文：https://www.20087.com/2007-07/R_esearcheportnhinaygienicalroductarkeBaoGao.html | |
| 1.3.1 marginal benefit dropping down makes there is scale uneconomical | |
| 1.3.2 -leading enterprises are suffering. The external capital entered in scale | |
| 1.3.3 the changes of the marketing way of health product | |
| 1.3.4 the innovation plan of the products becomes the main competition way to gain marketing share | |
| 1.3.5 the remarkable change has taken place with the communication way with consumers | |
| 1.3.6 the arrival of datumization marketing | |
| 1.3.7 terminal station interception shows powerful strength | |
| The Chapter 2 The consumer behavior analysis of Hygienical products | |
| 2.1 the comparing analysis of consumers in nine big cities | |
| 2.1.1 comparision of affecting factor | |
| 2.1.2 category of the most eating Hygienical products | |
| 2.1.3 the most frequent eating occasion | |
| 2.1.4 eating frequency comparision | |
| 2.1.5 consuming habit comparision of health product brand in nine big cities | |
| 2.2 the research of Beijing consumer | |
| 2.2.1 the analysis of factors which affect consumers’ buying | |
| （1） The factor should be considered when choosing Hygienical products | |
| 2.2.2 distribution map of great consumers of different income， age and sex | |
| 2.2.3 brand consuming habit， brand perfect degree and real brand rank | |
| 2.2.4 the eating frequency of consumers in different ages and different income | |
| （1） The eating frequency of consumers in different ages | |
| 2.3 the research of Shanghai consumer | |
| 2.3.1 the analysis of factors which affect consumers’ buying | |
| （1） The factor should be considered when choosing Hygienical products | |
| 2.3.2 distribution map of great consumers of different income， age and sex | |
| 2.3.3 brand consuming habit， brand perfect degree and real brand rank | |
| 2.3.4 the eating frequency of consumers in different ages and different income | |
| （1） The eating frequency of consumers in different ages | |
| The Chapter 3 The demand situation analysis of focal Hygienical products trade divided according to age | |
| 3.1 health product market of children | |
| 3.1.1 market demand of children health product | |
| Research Report On China Hygienical Product Market | |
| 3.1.2 the analysis of children consuming habit | |
| 3.1.3 the analysis of children consuming habit | |
| 3.1.4 the break through should be made for children health product market | |
| 3.2 health product market of elderly peple | |
| 3.2.1 market of elderly is the biggest share of health product market | |
| 3.2.2 segment of market of elderly | |
| 3.2.3 consuming analysis of elderly health product | |
| The Chapter 4 The market of women's menopause | |
| 4.1 market situation of women’s menopause Hygienical products | |
| 4.1.1 more and more attention paid to the health care in menopause | |
| 4.2 women’s menopause Hygienical products | |
| 4.3 health product market of women in menopause | |
| 4.3.1 medicine for menopause is mainly estrogen | |
| 4.3.2 medicine for menopause changed to dispersing type competition pattern | |
| 4.4 the barrier of entering market | |
| 4.5 psychological analysis | |
| 4.6 trend analysis of market competition | |
| 4.6.1 the present situation and characteristic of market competition | |
| 4.6.2 the present situation and characteristic of market competition | |
| 4.6.3 the menopause medicine using， main and branch are neck and neck | |
| 4.6.4 the menopause medicine market will be divided gradually | |
| 4.7 leading enterprise， YST | |
| 4.7.1 basic situation of the company | |
| 4.7.2 main products and production capacity of the company | |
| 4.7.3 analysis of company’s operation situation | |
| 4.7.4 analysis of company’s advantage product， Duo’er Capulse | |
| 4.8 market promotion suggestion | |
| 1. Brand is more important than product | |
| The Chapter 5 The market of calcium supplyment Hygienical products | |
| Research Report On China Hygienical Product Market | |
| 5.1 market situation of calcium supplyment Hygienical products | |
| 5.1.1 market demand scale | |
| 5.1.2 scale increase of calcium enriching market | |
| 5.1.3 analysis of the characteristic of main market | |
| 5.1.4 three factors make the low price products sold best | |
| 5.2 market situation of calcium supplyment Hygienical products | |
| 5.2.1 market competition | |
| 5.2.2 market performance of main brands from 2001 to | |
| 5.2.3 new market competiton strategy | |
| 5.3 enterprise in advantage-WYETH-BT Pharmaceutical | |
| 5.3.1 brief introduction of the company | |
| 5.3.2 market performance of tbe main products of the company | |
| 5.3.3 the finacial analysis of the company | |
| The Chapter 6 The market of vitamin Hygienical products | |
| 6.1 market situation of vitamin Hygienical products | |
| 6.1.1 vitamin market overview | |
| 6.1.2 the growth situation of Hygienical products in | |
| 6.1.3 the competition situation and present situation of vitamin market in Shanghai in | |
| 6.2 market situation of multivitamin | |
| 6.2.1 multivitamin market is getting better and better | |
| 6.2.2 the output value of multivitamin in | |
| 6.2.3 chinese vitamiun market situation | |
| 6.2.4 there is still opportunity for multivitamin | |
| 6.3 enterprise in advantage-Hangzhou Minsheng Pharmaceutical | |
| 6.3.1 brief introduction of the company | |
| 6.3.2 operating range and main products | |
| 6.3.3 marketing direction and marketing network | |
| 6.3.4 analysis of company’s operation situation | |
| 6.3.5 the advantage product， 21 super-vita | |
| 6.4 the forcest and analysis of prospect of vitamin Hygienical products | |
| research report on china hygienical product market | |
| 6.4.1 prospect forcest | |
| 6.4.2 suggestion of Hygienical products investment | |
| The Chapter 7 The market of weight losing Hygienical products | |
| 7.1 preview of weight losing Hygienical products market | |
| 7.1.1 market capacity and potential are huge | |
| 7.1.2 sales volume of losing weight health product in these years | |
| 7.1.3 the sales growth of weight-reducing market in | |
| 7.1.4 the category structure of health product in our country | |
| 7.2 competitive situation of weight- losing Hygienical products in China | |
| 7.2.1 market competitive situation analysis | |
| 7.2.2 market performance of main products | |
| 7.2.3 market characteristic of weight-reducing products | |
| 7.3 leading enterprise， Nanjing Chang’ao Pharmacial | |
| 7.3.1 basic information of the enterprise | |
| 7.3.2 production capacity and main products | |
| 7.3.3 analysis of company’s finacial situation | |
| 7.3.4 analysis of main product of the company， OKIN （Sibutramine Hydrochloride Capsules） | |
| The Chapter 8 The market of beauty Hygienical products | |
| 8.1 preview of beauty Hygienical products market | |
| 8.1.1 beauty Hygienical products category | |
| 8.1.2 sales situation and analysis of beauty Hygienical products in our country over years | |
| 8.1.3 market scale growth situation of beauty Hygienical products in our country in | |
| 8.2 analysis of market competition of beauty Hygienical products | |
| 8.2.1 market competition overview | |
| 8.2.2 market performance of main products from 2001 to | |
| 8.2.3 rank analysis of sales of beauty Hygienical products in | |
| 8.2.4 rank analysis of sales of beauty Hygienical products in | |
| 8.3 leading enterprise， Jian Kang Yuan Group | |
| 8.3.1 basic information of the enterprise | |
| 8.3.2 operation range and main products | |
| 中国衛生的な製品市場に関する調査研究報告書 | |
| 8.3.3 the introduction of main stock control and stockholder of the enterprise | |
| 8.3.4 main operation and income of the enterprise | |
| 8.3.5 analysis of main product， Madam Oral Liquid | |
| 8.3.5 analysis of main product， Quiet Oral Liquid | |
| 8.4 the analysis and forcast of developing trend of beauty Hygienical products | |
| 8.4.1 analysis of developing trend | |
| 8.4.2 forcast of developing trend | |
| Chapter 9 Brain Tonic Hegienical Product Market | |
| 9.1 An overview of market development | |
| 9.1.1 Developing process of the market | |
| 9.2 Analysis of market features | |
| 9.2.1 Brain enrichment preceding examinations worthy of exploitation | |
| 9.2.2 Rational marketing strategy | |
| 9.2.3 Technology dominates the market | |
| 9.2.4 Market is still at the growing stage | |
| 9.3 Leading Enterprise—Fu Loi | |
| 9.3.1 General introduction of the company | |
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