Chapter One Analysis of relevant concepts and investment characteristic
Section One Definition of the real estate
First， definition of the real estate
Second， field which the real estate mainly contains
Third， characteristic of real estate trade
Section Two Investment characteristic analysis of real estate
First， market operation cycle analysis of real estate
Second， investment value analysis of real estate trade
Third， risk analysis of real estate investment
Chapter Two Current situation of the development of real
estate trade of our country
Section One The operation analysis of real estate trade
of our country in
First， levels of the house of urban residents of
Second， increase situation of real estate investment and development
Third， capital source structure of development of real estate
Fourth， the increase situation of construction area and completed
floor space of commercial buildings
Fifth， house-purchase demand situation
Sixth， real estate price change
Seventh， the increase situation of idle area of commercial
buildings
Section Two The main characteristic of situation changes of
real estate market of
Section Three The operation analysis of real estate trade of
our country in
First， the acceleration rate of investment and development
of real estate is lowered greatly
Second， grant loan increase sharply at home， deposit and
advance receipt continue negative growth
Third， the acceleration rate of construction area of
commercial buildings is steady， the acceleration rate
of completed floor space is accelerated
Fourth， house prices of 70 large and medium cities of
the whole country go up in the first quarter of
Fifth，the prosperous index of the real estate has
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gone up steadily since
Section Four The existing problem and challenge of national
real estate
First， the increasing degree of land supply is too big
Second， out-of-balance structure is the essential
contradictory of real estate market
Third， the real estate have highly relative dependence
degree to finance
Fourth， some foam spread
Fifth， supervision is not enough， the real estate
merchant " without license " overflow
Chapter Three Current situation of the development of the real
estate of Shanghai
Section One Development of the real estate of Shanghai
First， historical retrospect
Second， cycle analysis
Section Two Current situation of real estate of Shanghai
First， basic situation of market of real estate of
Shanghai of
Second， prosperous index analysis of enterprise of
Shanghai of
Third， basic situation of market of real estate of
Shanghai of the first half of
Fourth， real estate of Shanghai fade out the
pillar industry
Section Three Current situation and prospect of
talent of real estate of Shanghai
Chapter Four market analysis of Shanghai
real estate
Section One Perspectivity of market of the
real estate of Shanghai
Section Two The foreign capitals impact on
real estate of Shanghai
First， the classification of the fund that
overseas pour into
Second， background analysis that overseas
fund enter Shanghai
Third， overseas fund impact on market of real
estate of Shanghai
Fourth， need to take several countermeasure and measures
Section Three Comparison study of markets of Shenzhen
and Hong Kong, China and Shanghai
First， Shanghai and Shenzhen compares with Hong Kong, China
property firm
Second， the position and development prospect in
economy of real estate
Third， the trade and market development prospect
determine company's growth
Chapter Five Industrial policy analysis of the
real estate
Section One Adjustment of the interest rate
First， background of interest adjustment
Second， main content of the interest adjustment
Third， the economic explain that interest increase
influence market of real estate
Section Two Land policy analysis of Shanghai
Section three Current tax policy analysis of real estate
First， business tax， are collecting immediately in
the link of advance from customers
Second， other little tax categories of
relevant real estates
Third， corporate income tax
Fourth， land value-added tax
Section Four Analysis of" Six National Laws"
First， the land policy is thinning， attack the
hoarding land perfectly
Second， the business tax is adjusted， point at
speculating building for a short time
Third，adjust the structure of supplying， increase
middle-sized and small-sized apartment
Fourth， tighten up credit， crowd the foam for the
real estate market
2007 Annual Report on Shanghai Real Estate Industry
Section Five Analysis and prediction of the real
estate market of Shanghai under macro adjustments
and controls at present
First， house market overview of Shanghai
Second， influence analysis that government policy
impact on tendency of house price
Third， prediction of the overall trend of house
price of Shanghai of the following 5 years
Chapter Six Price analysis of real estate in Shanghai
Section One Current situation of the price of real estate of Shanghai
First， buildings dive one after another in
Second， the commercial residential building price of
Shanghai is stable with a slight decline in June of
Section Two The price index analysis of second-hand
house in Shanghai
Section Three The influences factor analysis of real
estate price in Shanghai
First， Influence factor in which real estate price are formed
Second， influence factor real example analysis of real estate price
Third， the conclusion and policy analysis
Chapter Seven House market analysis of Shanghai
Section One The whole analysis of house market of Shanghai
Section Two Typical house index analysis in Shanghai
First， house market survey in May of
Second， house market by region
Third， Change trend of newest house price in Shanghai in
Section Three Villa market analysis of Shanghai
First， supply and demand state of villa of Shanghai of
Second， villa index analysis of Shanghai
Third， distribution and current situation of three
classification villa of Shanghai
Fourth， the newest trend analysis of villa price
in Shanghai in
Chapter Eight Market analysis of commercial real estate
Section One Current situation of commercial real estate
First， commercial real estate of Shanghai
intensify continuously
Second， office building rental of Shanghai will raise up
Section Two Office building market analysis of Shanghai
First， market conditions of office building of
Second， market manifestation of office building of
the first half of
Third， area distribution of Shanghai office building
appear many center trend
Fourth， current situation and development expectancy of
market of selling type office building of A-grade
of Shanghai
Fifth， market prospects analysis of office building
of Shanghai
Section Three Market analysis of apartment of Shanghai
First， current situation of hotel type apartment
Second， thinking of marketing and advertising of
the hotel apartment
Third， hotel type apartment investment crisis of
Shanghai begin to show
Chapter Nine Analysis of main regional real estate
market of Shanghai
Section One Pudong area
Section Two Jing'an District
Section Three Xuhui area
Section Four Changning District
Section Five Minhang District
Chapter Ten Demand analysis of real estate in Shanghai
Section One Analysis of house-purchase colony
First， the consider factor analysis of house purchaser
Second， characteristic analysis of purchasing house colony
Section Two Demand of real estate of Shanghai
First， demand influence factor
Second， requirement forecasting
2007 Annual Report on Shanghai Real Estate Industry
Chapter Eleven Analysis of competition situation and
preponderant enterprises
Section One Analysis of competition situation
First， brand competition pattern take shape tentatively
Second， trade concentration degree will be improved
Section Two Shanghai Lujiazui Finance &； Trade Zone
Development Co.，Ltd
First， company's overview
Second， financial analysis
Third， company's prospect analysis
Section Three Shanghai Wanye Enterprises CO.，LTD
First， company's profile
Second， financial analysis
Third， company's management strategy analysis
Fourth， competitiveness analysis
Fifth， development prospect analysis
Section Four Shanghai Zhonghua Investment
Development（Group）Co.，Ltd
First， company's overview
Second， financial analysis
Third， company's advantage and management strategy analysis
Section Five Shanghai New Huang Pu Real Estate CO.，LTD
First， company's overview
Second， financial analysis
Third， company's newest trends
Section Six Shanghai Wai Gaoqiao Free Trade
Zone Development CO.，LTD
First， company's overview
Second， financial analysis
Section Seven Shanghai Zhangjiang Hi-tech
Park Development CO.，LTD
First， company's overview
Second， financial analysis
Third， company's trends
Section Eight Shanghai Jinfeng Investment CO.，LTD
First， company's overview
Second， financial analysis
Third， company's development analysis
Section Nine Shanghai Xingye Housing CO.，LTD
First， company's overview
Second， financial analysis
Section Ten Shanghai Pudong Road &； Bridge
Construction CO.，LTD
First， company's overview
Second， financial analysis
Third， analysis of company's advantage and distant view
Section Eleven Shanghai Shimao CO.，LTD
First， company's overview
Second， financial analysis
Third， company's development analysis
Chapter Twelve Real estate of Shanghai under
WTO background
Section One Development analysis of real estate
of China under WTO background
First， foreign commitment after joining WTO of
building field
Second， foreign opening after joining WTO of
intermediary trade of real estate
Third， Joining WTO， to profit and abuse of
the real estate of our country
Section Two WTO impact on market of real
estate of Shanghai
First， impact on investment enterprise
Second， impact on financial institution
Third， impact on intermediary's agency
Fourth， impact on estate management enterprise
Fifth， impact on construction work contractor
Sixth， impact on house purchaser
Section Three The tactics and measure that the
real estate deals with WTO
First， comb the regulation policy of the real
2007 annual report on shanghai real estate industry
estate， integrate with WTO rule as soon as possible
Second， accelerate real estate enterprise's
managing mechanism transform， strengthen one's own capability
Third， devote more efforts to reforming， set up operating
mechanism of market of real estate which accords with the
international practice
Fourth， foster and develop the intermediary service market
of the real estate， standardized operation order
Fifth， implement scientific and technical innovation， promote
the industrialization ， modernization of the house
Sixth， market-oriented， change the management tactics，
implement brand strategy
Seventh， reform the banking system， improve and develop
finance of the real estate
Eighth， improve the fiscal and taxation system of the
real estate， encourage the real estate to circulate and consume
Ninth， implement talent's strategy， accelerate personnel training
Tenth， improve the efficiency of management
Chapter Thirteen Marketing analysis of Shanghai real estate
Section One Mistaken idea of marketing of real estate of Shanghai
Section Two Choice of the marketing tactics of market of real
estate of Shanghai under the new situation
Section Three Development tactics of Shanghai real estate
agency marketing enterprises
Chapter Fourteen Development trend and countermeasure of
Shanghai real estate market
Section One Development trend and policies and measures of
the real estate of our country
First， the real estate of our country enter benign cycle
progressively in
Second， policy guidance of development of real estate of
our country of
Third， relevant policies and measures of development of
real estates of some province and city of our country of
Section Two Development trend of Shanghai real estate market
First， position of real estate of Shanghai in 'Eleventh
Five-Year Plan' period
Second， Development trend of Shanghai real estate market
Third， the real estate of Shanghai has " hit changes
persuing " in the following five years
Section Three Development strategy of real estate of
Shanghai under the new situation
First， present real estate situation
Second， widen the capital source and financing channel
Third， link market pulse closely， do the real estate scheme well
Fourth， strengthen enterprise's meticulous management，
take charge of investment control severely， improve products quality
Fifth， take the road to scientific and technical innovation
Sixth， develop jointly， take the way with cooperative stock right
Seventh， garrison in the national market
CHART CONTENTS
Chart： The relation between the increase of sales amount of
commercial buildings with the increase in GDP of our country
Chart： The increase rate contrast of investment and sale of
the real estate of 1992-
Chart： Prosperous index trend picture of national real
estate development
Chart： Situation of urban floor area of per capita house
in every area of
Chart： The increasing range that foreign businessman's
direct investment of some trades
Chart： Overall situation of the investment and development
of real estate of
Chart： The increase of investment and development of real
estate and investment of the fixed assets
Chart： Regional structure of the investment and development
of real estate of
Chart： Capital cost and increase of development of real
estate of every area of
Chart： Investment and development structure of real estate of
Chart： Capital source of development of real estate of
上海の不動産業界で2007年度年次報告書
Chart： The construction and sales situation of commercial
buildings in 2005 and
Chart： Domestic deposits rate of our country of
Chart： The increasing degree of land purchase area and finished
development land area drop progressively
Chart： The increasing degree of floor space newly constructed
of real estate development drop to the most low-level since
Chart： The dropping speed of increase volumn of commercial
buildings development and investment is far higher than
completed investment of real estate development
Chart： selling / completion ratio of real estate market
over the years
Chart： The content composing of selling area and the
conclusion area of the house is different
Chart： Selling / completion ratio drop fast
Chart： The increasing degree of deposit and advance
receipt drop fast
Chart： Purchasing land area and finished area of land
development state in January of 2005- March of
Chart： Acceleration rate of monthly real estate
investment since
Chart： The overall situation of investment and development
of real estate of the first quarter of
Chart： Capital cost and increase of development of real
estate of every area of the first quarter of
Chart： Investment change of economic and functional
house since
Chart： Structure of investment and development of real
estate of the first quarter of
Chart： The growth situations of domestic loan and deposit
and advance receipt since
Chart： Capital source of development of real estate of the
first quarter of
Chart： The construction and sales situation of commercial
buildings in the first quarter of
Chart： Proportion of all kinds of cases of market of real
estate of
Chart： Commercial buildings construction of Shanghai in
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